KONG vs Rogz:Which is more popular?
In September 2026, KONG had more branded searches than Rogz among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Rogz had 170. KONG made up 42.5% of all pet accessory brand searches we track, and Rogz accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Rogz appeared in one of the five answers and KONG in none.
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rogz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KONG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KONG or Rogz more popular in search?
This chart shows how often people search Google for KONG and Rogz by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, Rogz. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | Rogz | Petmate | Savic | Ferplast | Puchi | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.7% | 6.4% | 4.4% | 3.4% | 1.3% | 1.7% | 0.67% | 0.34% |
| Nov 2025 | 42.6% | 40.1% | 5.2% | 4.5% | 3.1% | 2.1% | 1% | 0.69% | 0.69% |
| Dec 2025 | 44.3% | 37.2% | 5.8% | 4.5% | 1.9% | 2.6% | 2.9% | 0.32% | 0.32% |
| Jan 2026 | 47.3% | 34.7% | 6.7% | 4.7% | 1.7% | 2.3% | 1.7% | 0.67% | 0.33% |
| Feb 2026 | 39.4% | 38.7% | 7.1% | 8.5% | 1.8% | 2.5% | 1.4% | 0.35% | 0.35% |
| Mar 2026 | 37.1% | 40.4% | 6% | 9.6% | 1.7% | 2.6% | 1.3% | 0.66% | 0.66% |
| Apr 2026 | 38.2% | 39.7% | 5.7% | 9.5% | 1.6% | 3.2% | 1.3% | 0.63% | 0.32% |
| May 2026 | 37% | 39.2% | 4.7% | 11% | 2.2% | 3.1% | 1.6% | 0.63% | 0.63% |
| Jun 2026 | 38.2% | 44.1% | 5.6% | 5.9% | 2.4% | 1.4% | 1.4% | 0.69% | 0.35% |
| Jul 2026 | 40% | 43% | 5.5% | 5.2% | 2.1% | 2.1% | 1.5% | 0.3% | 0.3% |
| Aug 2026 | 37.8% | 38.6% | 5% | 12.4% | 2.4% | 1.2% | 2.1% | 0.29% | 0.29% |
| Sep 2026 | 42.5% | 42.5% | 5.8% | 2.7% | 2.7% | 1.7% | 1% | 0.68% | 0.34% |
How has the KONG and Rogz comparison changed over the last 12 months?
3 findings
- KONG was ahead of Rogz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand moved from 37.7% to 42.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 170.
How did search popularity change for New Zealand pet accessory brands in September 2026?
3 changes
In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.
In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.
In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.
How are branded searches counted?
34 search terms
Brandwave collects information about searches that people make online using KONG’s and Rogz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
22 branded search terms
- buy kong toys
- chewy kong toys
- christmas kong toys
- kong classic
- kong dog
- kong dog bed
- kong dog bone
- kong dog bowls
- kong dog chews
- kong dog coat
- kong dog collar
- kong dog food
- kong dog mat
- kong dog products
- kong dog supplies
- kong dog toy
- kong dog treats
- kong pet toys
- kong toy
- monkey kong toy
- toughest kong toys
- wubba kong toy
Rogz
12 branded search terms
- authentic rogz gear
- rogz
- rogz ball
- rogz control harness
- rogz explore harness
- rogz for dogs
- rogz for dogz
- rogz frisbee
- rogz grinz ball
- rogz harness
- rogz leash
- rogz lighthouse
Other head-to-heads among pet accessory brands
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