Pet accessory brands in New Zealand:Which are most popular?
EzyDog and KONG share the highest share of searches among pet accessory brands in New Zealand, at 42.5% in September 2026. When we checked with ChatGPT and Google AI Overviews, EzyDog was mentioned most often, in four of the five answers. Puchi was recommended most often, coming first in both responses that gave a list.
EzyDogShare of searches 42.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KONGShare of searches 42.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RogzShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th- PetmateShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SavicShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pet accessory brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned most often, in four of the five answers. Puchi was recommended most often, coming first in both answers that gave a list. 8 Paws was second, and EzyDog was third. KONG, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pet accessory brands do people search for most?
This chart shows how often people search Google for each pet accessory brand by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for EzyDog, KONG, Rogz, Petmate, Savic. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | Rogz | Petmate | Savic | Ferplast | Puchi | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.7% | 6.4% | 4.4% | 3.4% | 1.3% | 1.7% | 0.67% | 0.34% |
| Nov 2025 | 42.6% | 40.1% | 5.2% | 4.5% | 3.1% | 2.1% | 1% | 0.69% | 0.69% |
| Dec 2025 | 44.3% | 37.2% | 5.8% | 4.5% | 1.9% | 2.6% | 2.9% | 0.32% | 0.32% |
| Jan 2026 | 47.3% | 34.7% | 6.7% | 4.7% | 1.7% | 2.3% | 1.7% | 0.67% | 0.33% |
| Feb 2026 | 39.4% | 38.7% | 7.1% | 8.5% | 1.8% | 2.5% | 1.4% | 0.35% | 0.35% |
| Mar 2026 | 37.1% | 40.4% | 6% | 9.6% | 1.7% | 2.6% | 1.3% | 0.66% | 0.66% |
| Apr 2026 | 38.2% | 39.7% | 5.7% | 9.5% | 1.6% | 3.2% | 1.3% | 0.63% | 0.32% |
| May 2026 | 37% | 39.2% | 4.7% | 11% | 2.2% | 3.1% | 1.6% | 0.63% | 0.63% |
| Jun 2026 | 38.2% | 44.1% | 5.6% | 5.9% | 2.4% | 1.4% | 1.4% | 0.69% | 0.35% |
| Jul 2026 | 40% | 43% | 5.5% | 5.2% | 2.1% | 2.1% | 1.5% | 0.3% | 0.3% |
| Aug 2026 | 37.8% | 38.6% | 5% | 12.4% | 2.4% | 1.2% | 2.1% | 0.29% | 0.29% |
| Sep 2026 | 42.5% | 42.5% | 5.8% | 2.7% | 2.7% | 1.7% | 1% | 0.68% | 0.34% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.5% | 1.2K | -3.1% | +4.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.5% | 1.2K | -5.3% | +3.8 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 5.8% | 170 | 0% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.7% | 80 | -81% | -9.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.7% | 80 | 0% | +0.4 points | |
| 6, moved from 7th to 6th | 1.7% | 50 | +25% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1% | 30 | -57.1% | -1 pointsmoved from 6th to 7th | |
| 8, moved from 9th to 8th | 0.68% | 20 | +100% | +0.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.34% | 10 | 0% | 0 pointsmoved from 8th to 9th |
1.
EzyDog42.5%
Moved from 2nd to 1st. 1.2K estimated branded searches, -3.1% vs prior month. Share +4.7 points.
2.
KONG42.5%
Moved from 1st to 2nd. 1.2K estimated branded searches, -5.3% vs prior month. Share +3.8 points.
3.
Rogz5.8%
Moved from 4th to 3rd. 170 estimated branded searches, 0% vs prior month. Share +0.8 points.
4.Petmate
2.7%
Moved from 3rd to 4th. 80 estimated branded searches, -81% vs prior month. Share -9.6 points.
5.
Savic2.7%
Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Ferplast1.7%
Moved from 7th to 6th. 50 estimated branded searches, +25% vs prior month. Share +0.5 points.
7.Puchi
1%
Moved from 6th to 7th. 30 estimated branded searches, -57.1% vs prior month. Share -1 points.
8.
Dogit0.68%
Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.
9.8 Paws
0.34%
Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among pet accessory brands in New Zealand?
9 brands
EzyDog and KONG share the highest share of searches among pet accessory brands in New Zealand, at 42.5% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| EzyDog | 44.1% → 42.5% | 47.3%Jan 2026 | 37%May 2026 | 1st |
| KONG | 37.7% → 42.5% | 44.1%Jun 2026 | 34.7%Jan 2026 | 2nd |
| Rogz | 6.4% → 5.8% | 7.1%Feb 2026 | 4.7%May 2026 | 3rd |
| Petmate | 4.4% → 2.7% | 12.4%Aug 2026 | 2.7%Sep 2026 | 4th |
| Savic | 3.4% → 2.7% | 3.4%Oct 2025 | 1.6%Apr 2026 | 5th |
| Ferplast | 1.3% → 1.7% | 3.2%Apr 2026 | 1.2%Aug 2026 | 7th → 6th |
| Puchi | 1.7% → 1% | 2.9%Dec 2025 | 1%Sep 2026 | 6th → 7th |
| Dogit | 0.67% → 0.68% | 0.69%Jun 2026 | 0.29%Aug 2026 | 8th |
| 8 Paws | 0.34% | 0.69%Nov 2025 | 0.29%Aug 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand decreased from 44.1% to 42.5%.
- Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand increased from 37.7% to 42.5%.
- Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand decreased from 6.4% to 5.8%.
- Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand decreased from 4.4% to 2.7%.
- Across the 12 months ending September 2026, Savic’s share of searches among pet accessory brands in New Zealand decreased from 3.4% to 2.7%.
- Across the 12 months ending September 2026, Puchi’s share of searches among pet accessory brands in New Zealand decreased from 1.7% to 1%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand peaked at 47.3% in January 2026 and was lowest at 37% in May 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand peaked at 44.1% in June 2026 and was lowest at 34.7% in January 2026.
- Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand peaked at 7.1% in February 2026 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand peaked at 12.4% in August 2026 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Savic’s share of searches among pet accessory brands in New Zealand peaked at 3.4% in October 2025 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Ferplast’s share of searches among pet accessory brands in New Zealand peaked at 3.2% in April 2026 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, Puchi’s share of searches among pet accessory brands in New Zealand peaked at 2.9% in December 2025 and was lowest at 1% in September 2026.
- Across the 12 months ending September 2026, Ferplast rose from 7th to 6th among pet accessory brands in New Zealand.
- Across the 12 months ending September 2026, Puchi fell from 6th to 7th among pet accessory brands in New Zealand.
- Across the 12 months ending September 2026, Dogit and 8 Paws held steady: their share of searches among pet accessory brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand pet accessory brands in September 2026?
8 changes
In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.
In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.
In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.
In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.
In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.
In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%.
In September 2026, Dogit rose from 9th to 8th among pet accessory brands in New Zealand.
In September 2026, 8 Paws fell from 8th to 9th among pet accessory brands in New Zealand.
Compare popularity between leading brands
- EzyDog vs KONG: compare popularity
- EzyDog vs Rogz: compare popularity
- EzyDog vs Petmate: compare popularity
- EzyDog vs Savic: compare popularity
- KONG vs Rogz: compare popularity
- KONG vs Petmate: compare popularity
- KONG vs Savic: compare popularity
- Rogz vs Petmate: compare popularity
- Rogz vs Savic: compare popularity
- Petmate vs Savic: compare popularity
- Compare any of these brands
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