Brandwave

Petmate vs Savic:Which is more popular?

In September 2026, Petmate and Savic were level in searches among pet accessory brands in New Zealand, with an estimated 80 branded searches each, at 2.7% of the total each. When we asked ChatGPT and Google AI Overviews about pet accessory brands, neither Petmate nor Savic appeared in any of the five answers.

Among pet accessory brands in New Zealand in September 2026

Who do people search for more?

Petmate and Savic are searched for about as often as each other.

Petmate 80 searchesSavic 80 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Petmate in 0 of 5Savic in 0 of 5

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Petmate nor Savic showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. 8 Paws2nd
  3. EzyDog3rd
  4. Rogz4th
  5. KONG–
  6. Petmate–
  7. Savic–
  8. Ferplast–
  9. Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers
  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog
  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz
  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws
  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog
  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Petmate or Savic more popular in search?

This chart shows how often people search Google for Petmate and Savic by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

Petmate and Savic among pet accessory brands in New Zealand, by month

Share of searches by month for Petmate, Savic. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGRogzPetmateSavicFerplastPuchiDogit8 Paws
Oct 202544.1%37.7%6.4%4.4%3.4%1.3%1.7%0.67%0.34%
Nov 202542.6%40.1%5.2%4.5%3.1%2.1%1%0.69%0.69%
Dec 202544.3%37.2%5.8%4.5%1.9%2.6%2.9%0.32%0.32%
Jan 202647.3%34.7%6.7%4.7%1.7%2.3%1.7%0.67%0.33%
Feb 202639.4%38.7%7.1%8.5%1.8%2.5%1.4%0.35%0.35%
Mar 202637.1%40.4%6%9.6%1.7%2.6%1.3%0.66%0.66%
Apr 202638.2%39.7%5.7%9.5%1.6%3.2%1.3%0.63%0.32%
May 202637%39.2%4.7%11%2.2%3.1%1.6%0.63%0.63%
Jun 202638.2%44.1%5.6%5.9%2.4%1.4%1.4%0.69%0.35%
Jul 202640%43%5.5%5.2%2.1%2.1%1.5%0.3%0.3%
Aug 202637.8%38.6%5%12.4%2.4%1.2%2.1%0.29%0.29%
Sep 202642.5%42.5%5.8%2.7%2.7%1.7%1%0.68%0.34%

How has the Petmate and Savic comparison changed over the last 12 months?

3 findings
  • Petmate was ahead of Savic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand moved from 4.4% to 2.7%, and its estimated monthly branded searches moved from 130 to 80.
  • Across the 12 months ending September 2026, Savic’s share of searches among pet accessory brands in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 100 to 80.

How did search popularity change for New Zealand pet accessory brands in September 2026?

3 changes
  1. In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.

  2. In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.

  3. Estimated monthly branded searches for Savic in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.

How are branded searches counted?

42 search terms

Brandwave collects information about searches that people make online using Petmate’s and Savic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Petmate

26 branded search terms

  • petmate
  • petmate barnhome
  • petmate cage
  • petmate carrier
  • petmate cat carrier
  • petmate charcoal filters
  • petmate compass kennel
  • petmate crate
  • petmate dog carrier
  • petmate dog crate
  • petmate dog house
  • petmate dog kennel
  • petmate giant kennel
  • petmate igloo
  • petmate kennel
  • petmate kennel cab
  • petmate litter
  • petmate litter dome
  • petmate litter pan
  • petmate pet carrier
  • petmate pet porter
  • petmate pet taxi
  • petmate replendish
  • petmate sky kennel
  • petmate vari kennel
  • petmate water fountain

Savic

16 branded search terms

  • savic
  • savic aseo jumbo
  • savic cage
  • savic comfort nappy
  • savic dog barrier
  • savic dog crate
  • savic dog residence
  • savic ergo feeder
  • savic nestor
  • savic nestor jumbo
  • savic pets favourite
  • savic plaza
  • savic plaza cage
  • savic royal
  • savic royal suite
  • savic tasmania 120

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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