KONG vs Petmate:Which is more popular?

Name: KONG vs Petmate: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KONG had more branded searches than Petmate among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Petmate had 80. KONG made up 42.5% of all pet accessory brand searches we track, and Petmate accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, neither KONG nor Petmate appeared in any of the five answers.

Among pet accessory brands in New Zealand in September 2026

Follow KONG vs Petmate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KONG nor Petmate showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Puchi1st
8 Paws2nd
EzyDog3rd
Rogz4th
KONG–
Petmate–
Savic–
Ferplast–
Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
EzyDog	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Puchi	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
8 Paws	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Rogz	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
KONG	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Petmate	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Savic	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ferplast	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dogit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers

Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
1. 1EzyDog
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
1. 1Puchi
2. 28 Paws
3. 3EzyDog
4. 4Rogz
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
1. 1Puchi
2. 28 Paws
Searched Google, AI Overview
“best pet accessories”
1. 1EzyDog
Searched Google, AI Overview
“pet collars nz”
1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KONG or Petmate more popular in search?

This chart shows how often people search Google for KONG and Petmate by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

KONG and Petmate among pet accessory brands in New Zealand, by month

Month	EzyDog	KONG	Rogz	Petmate	Savic	Ferplast	Puchi	Dogit	8 Paws
Oct 2025	44.1%	37.7%	6.4%	4.4%	3.4%	1.3%	1.7%	0.67%	0.34%
Nov 2025	42.6%	40.1%	5.2%	4.5%	3.1%	2.1%	1%	0.69%	0.69%
Dec 2025	44.3%	37.2%	5.8%	4.5%	1.9%	2.6%	2.9%	0.32%	0.32%
Jan 2026	47.3%	34.7%	6.7%	4.7%	1.7%	2.3%	1.7%	0.67%	0.33%
Feb 2026	39.4%	38.7%	7.1%	8.5%	1.8%	2.5%	1.4%	0.35%	0.35%
Mar 2026	37.1%	40.4%	6%	9.6%	1.7%	2.6%	1.3%	0.66%	0.66%
Apr 2026	38.2%	39.7%	5.7%	9.5%	1.6%	3.2%	1.3%	0.63%	0.32%
May 2026	37%	39.2%	4.7%	11%	2.2%	3.1%	1.6%	0.63%	0.63%
Jun 2026	38.2%	44.1%	5.6%	5.9%	2.4%	1.4%	1.4%	0.69%	0.35%
Jul 2026	40%	43%	5.5%	5.2%	2.1%	2.1%	1.5%	0.3%	0.3%
Aug 2026	37.8%	38.6%	5%	12.4%	2.4%	1.2%	2.1%	0.29%	0.29%
Sep 2026	42.5%	42.5%	5.8%	2.7%	2.7%	1.7%	1%	0.68%	0.34%

How has the KONG and Petmate comparison changed over the last 12 months?

3 findings

KONG was ahead of Petmate in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand moved from 37.7% to 42.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand moved from 4.4% to 2.7%, and its estimated monthly branded searches moved from 130 to 80.

How did search popularity change for New Zealand pet accessory brands in September 2026?

4 changes

In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.
In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.
In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.
In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.

How are branded searches counted?

48 search terms

Brandwave collects information about searches that people make online using KONG’s and Petmate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.