Brandwave

Petmate vs Rogz:Which is more popular?

In September 2026, Rogz had more branded searches than Petmate among pet accessory brands in New Zealand. Rogz had about 170 branded searches, while Petmate had 80. Rogz made up 5.8% of all pet accessory brand searches we track, and Petmate accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Rogz appeared in one of the five answers and Petmate in none.

Among pet accessory brands in New Zealand in September 2026

Who do people search for more?

Rogz, about 2 searches for every 1 for Petmate

Rogz 170 searchesPetmate 80 searches

Who does AI mention more?

Rogz, mentioned in 1 of 5 answers, Petmate in 0

Rogz in 1 of 5Petmate in 0 of 5

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petmate did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. 8 Paws2nd
  3. EzyDog3rd
  4. Rogz4th
  5. KONG–
  6. Petmate–
  7. Savic–
  8. Ferplast–
  9. Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers
  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog
  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz
  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws
  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog
  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Petmate or Rogz more popular in search?

This chart shows how often people search Google for Petmate and Rogz by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

Petmate and Rogz among pet accessory brands in New Zealand, by month

Share of searches by month for Rogz, Petmate. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGRogzPetmateSavicFerplastPuchiDogit8 Paws
Oct 202544.1%37.7%6.4%4.4%3.4%1.3%1.7%0.67%0.34%
Nov 202542.6%40.1%5.2%4.5%3.1%2.1%1%0.69%0.69%
Dec 202544.3%37.2%5.8%4.5%1.9%2.6%2.9%0.32%0.32%
Jan 202647.3%34.7%6.7%4.7%1.7%2.3%1.7%0.67%0.33%
Feb 202639.4%38.7%7.1%8.5%1.8%2.5%1.4%0.35%0.35%
Mar 202637.1%40.4%6%9.6%1.7%2.6%1.3%0.66%0.66%
Apr 202638.2%39.7%5.7%9.5%1.6%3.2%1.3%0.63%0.32%
May 202637%39.2%4.7%11%2.2%3.1%1.6%0.63%0.63%
Jun 202638.2%44.1%5.6%5.9%2.4%1.4%1.4%0.69%0.35%
Jul 202640%43%5.5%5.2%2.1%2.1%1.5%0.3%0.3%
Aug 202637.8%38.6%5%12.4%2.4%1.2%2.1%0.29%0.29%
Sep 202642.5%42.5%5.8%2.7%2.7%1.7%1%0.68%0.34%

How has the Petmate and Rogz comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Petmate took it in February 2026, Rogz took it in July 2026, Petmate took it in August 2026, Rogz took it in September 2026.
  • Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand moved from 4.4% to 2.7%, and its estimated monthly branded searches moved from 130 to 80.
  • Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 170.

How did search popularity change for New Zealand pet accessory brands in September 2026?

2 changes
  1. In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.

  2. In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.

How are branded searches counted?

38 search terms

Brandwave collects information about searches that people make online using Petmate’s and Rogz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Petmate

26 branded search terms

  • petmate
  • petmate barnhome
  • petmate cage
  • petmate carrier
  • petmate cat carrier
  • petmate charcoal filters
  • petmate compass kennel
  • petmate crate
  • petmate dog carrier
  • petmate dog crate
  • petmate dog house
  • petmate dog kennel
  • petmate giant kennel
  • petmate igloo
  • petmate kennel
  • petmate kennel cab
  • petmate litter
  • petmate litter dome
  • petmate litter pan
  • petmate pet carrier
  • petmate pet porter
  • petmate pet taxi
  • petmate replendish
  • petmate sky kennel
  • petmate vari kennel
  • petmate water fountain

Rogz

12 branded search terms

  • authentic rogz gear
  • rogz
  • rogz ball
  • rogz control harness
  • rogz explore harness
  • rogz for dogs
  • rogz for dogz
  • rogz frisbee
  • rogz grinz ball
  • rogz harness
  • rogz leash
  • rogz lighthouse

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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