Dog collar brands in New Zealand:Which are most popular?
In September 2026, KONG was the most searched dog collar brand in New Zealand, accounting for 54.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, EzyDog was mentioned most often, in four of the five answers. EzyDog was recommended most often, coming first in all three responses that gave a list.
KONGShare of searches 54.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RuffwearShare of searches 29.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
EzyDogShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Julius-K9Share of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RogzShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top dog collar brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned most often, in four of the five answers. EzyDog was recommended most often, coming first in all three answers that gave a list. Rogz was second, and Ruffwear was third. KONG, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EzyDog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ruffwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rogz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog collar brands in New Zealand?”
Asked ChatGPT
“What's the best dog collar brand in New Zealand for a strong puller?”
Searched Google, AI Overview
“dog collars nz”
Searched Google, AI Overview
“dog lead and collar”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dog collar brands do people search for most?
This chart shows how often people search Google for each dog collar brand by name. Each line represents a brand's share of searches for all five dog collar brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, Ruffwear, EzyDog, Julius-K9. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | EzyDog | Julius-K9 | Rogz |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 23.2% | 18.8% | 5.1% | 0% |
| Nov 2025 | 52.1% | 27.9% | 11.4% | 7.9% | 0.71% |
| Dec 2025 | 51% | 27.3% | 16.8% | 4.9% | 0% |
| Jan 2026 | 46.5% | 30.6% | 15.3% | 7% | 0.64% |
| Feb 2026 | 52.5% | 28.1% | 13.7% | 5% | 0.72% |
| Mar 2026 | 58.2% | 25.5% | 12.4% | 3.3% | 0.65% |
| Apr 2026 | 53.6% | 28.9% | 12.7% | 4.2% | 0.6% |
| May 2026 | 53% | 28.6% | 14.3% | 4.2% | 0% |
| Jun 2026 | 57.4% | 25.2% | 12.3% | 4.5% | 0.65% |
| Jul 2026 | 59.4% | 22.9% | 14.1% | 2.9% | 0.59% |
| Aug 2026 | 53% | 28.6% | 15.5% | 3% | 0% |
| Sep 2026 | 54.3% | 29.3% | 11.6% | 4.3% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 890 | 0% | +1.3 points | |
| 2, held 2nd | 29.3% | 480 | 0% | +0.7 points | |
| 3, held 3rd | 11.6% | 190 | -26.9% | -3.9 points | |
| 4, held 4th | 4.3% | 70 | +40% | +1.3 points | |
| 5, held 5th | 0.61% | 10 | — | +0.6 points |
1.
KONG54.3%
Held 1st. 890 estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Ruffwear29.3%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
EzyDog11.6%
Held 3rd. 190 estimated branded searches, -26.9% vs prior month. Share -3.9 points.
4.3%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.
5.
Rogz0.61%
Held 5th. 10 estimated branded searches, — vs prior month. Share +0.6 points.
Which brand is most popular in search among dog collar brands in New Zealand?
5 brands
In September 2026, KONG was the most searched among dog collar brands in New Zealand, with an estimated 890 branded searches, 54.3% of all searches for the five we track. Ruffwear is in 2nd place, 25 percentage points behind at 29.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KONG | 52.9% → 54.3% | 59.4%Jul 2026 | 46.5%Jan 2026 | 1st |
| Ruffwear | 23.2% → 29.3% | 30.6%Jan 2026 | 22.9%Jul 2026 | 2nd |
| EzyDog | 18.8% → 11.6% | 18.8%Oct 2025 | 11.4%Nov 2025 | 3rd |
| Julius-K9 | 5.1% → 4.3% | 7.9%Nov 2025 | 2.9%Jul 2026 | 4th |
| Rogz | 0% → 0.61% | 0.72%Feb 2026 | 0%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands in New Zealand increased from 52.9% to 54.3%.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog collar brands in New Zealand increased from 23.2% to 29.3%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog collar brands in New Zealand decreased from 18.8% to 11.6%.
- Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand decreased from 5.1% to 4.3%.
- Across the 12 months ending September 2026, Rogz’s share of searches among dog collar brands in New Zealand increased from 0% to 0.61%.
- Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands in New Zealand peaked at 59.4% in July 2026 and was lowest at 46.5% in January 2026.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog collar brands in New Zealand peaked at 30.6% in January 2026 and was lowest at 22.9% in July 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog collar brands in New Zealand peaked at 18.8% in October 2025 and was lowest at 11.4% in November 2025.
- Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand peaked at 7.9% in November 2025 and was lowest at 2.9% in July 2026.
How did search popularity change for New Zealand dog collar brands in September 2026?
5 changes
In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%.
In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%.
In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%.
In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%.
In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%.
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