Pet toy brands in New Zealand:Which are most popular?
In September 2026, KONG was the most searched pet toy brand in New Zealand, accounting for 60.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, KONG and Catit were mentioned most often, in four of the five answers. KONG was recommended most often, coming first in four out of five responses.
KONGShare of searches 60.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TrixieShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th- ChuckitShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
CatitShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
West PawShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top pet toy brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, KONG and Catit were mentioned most often, in four of the five answers. KONG was recommended most often, coming first in four out of five answers. Catit was second, and Chuckit was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Catit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chuckit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nina Ottosson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Paw2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M-PETS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pet toy brands
5 answers
Asked ChatGPT
“Which pet toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet toy brands in New Zealand?”
Asked ChatGPT
“What's the best pet toy brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“durable dog toys”
Searched Google, AI Overview
“interactive cat toys”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pet toy brands do people search for most?
This chart shows how often people search Google for each pet toy brand by name. Each line represents a brand's share of searches for all seven pet toy brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, Trixie, Chuckit, Catit, West Paw. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Trixie | Chuckit | Catit | West Paw | M-PETS | Nina Ottosson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 20.2% | 11% | 4.9% | 3.1% | 1.8% | 1.8% |
| Nov 2025 | 62% | 13.9% | 13.3% | 4.4% | 3.2% | 1.3% | 1.9% |
| Dec 2025 | 52.1% | 21.3% | 13.3% | 5.3% | 3.7% | 2.1% | 2.1% |
| Jan 2026 | 57.1% | 17.3% | 11.5% | 5.1% | 3.2% | 2.6% | 3.2% |
| Feb 2026 | 61.4% | 14.5% | 9% | 5.5% | 2.8% | 2.1% | 4.8% |
| Mar 2026 | 61.4% | 15.8% | 9.4% | 5.8% | 5.3% | 0.58% | 1.8% |
| Apr 2026 | 63.7% | 15.8% | 8.2% | 5.3% | 4.1% | 1.2% | 1.8% |
| May 2026 | 61.6% | 15.3% | 7.9% | 5.6% | 5.1% | 2.3% | 2.3% |
| Jun 2026 | 66.5% | 11% | 9.8% | 6.1% | 3% | 1.2% | 2.4% |
| Jul 2026 | 66.7% | 11.6% | 8.5% | 5.8% | 3.7% | 2.1% | 1.6% |
| Aug 2026 | 59.7% | 17.3% | 8.4% | 7.9% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | 60.6% | 17.8% | 8.9% | 5.6% | 3.9% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.1K | -4.4% | +0.9 points | |
| 2, held 2nd | 17.8% | 320 | -3% | +0.5 points | |
| 3, held 3rd | 8.9% | 160 | 0% | +0.5 points | |
| 4, held 4th | 5.6% | 100 | -33.3% | -2.3 points | |
| 5, held 5th | 3.9% | 70 | +40% | +1.3 points | |
| 6, held 6th | 1.7% | 30 | -25% | -0.4 points | |
| 7, held 7th | 1.7% | 30 | -25% | -0.4 points |
1.
KONG60.6%
Held 1st. 1.1K estimated branded searches, -4.4% vs prior month. Share +0.9 points.
2.
Trixie17.8%
Held 2nd. 320 estimated branded searches, -3% vs prior month. Share +0.5 points.
3.Chuckit
8.9%
Held 3rd. 160 estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Catit5.6%
Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share -2.3 points.
5.
West Paw3.9%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.
6.M-PETS
1.7%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
1.7%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
Which brand is most popular in search among pet toy brands in New Zealand?
7 brands
In September 2026, KONG was the most searched among pet toy brands in New Zealand, with an estimated 1.1K branded searches, 60.6% of all searches for the seven we track. Trixie is in 2nd place, 42.8 percentage points behind at 17.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KONG | 57.1% → 60.6% | 66.7%Jul 2026 | 52.1%Dec 2025 | 1st |
| Trixie | 20.2% → 17.8% | 21.3%Dec 2025 | 11%Jun 2026 | 2nd |
| Chuckit | 11% → 8.9% | 13.3%Dec 2025 | 7.9%May 2026 | 3rd |
| Catit | 4.9% → 5.6% | 7.9%Aug 2026 | 4.4%Nov 2025 | 4th |
| West Paw | 3.1% → 3.9% | 5.3%Mar 2026 | 2.6%Aug 2026 | 5th |
| M-PETS | 1.8% → 1.7% | 2.6%Jan 2026 | 0.58%Mar 2026 | 6th |
| Nina Ottosson | 1.8% → 1.7% | 4.8%Feb 2026 | 1.6%Jul 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand increased from 57.1% to 60.6%.
- Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands in New Zealand decreased from 20.2% to 17.8%.
- Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand decreased from 11% to 8.9%.
- Across the 12 months ending September 2026, Catit’s share of searches among pet toy brands in New Zealand increased from 4.9% to 5.6%.
- Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands in New Zealand increased from 3.1% to 3.9%.
- Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 52.1% in December 2025.
- Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands in New Zealand peaked at 21.3% in December 2025 and was lowest at 11% in June 2026.
- Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand peaked at 13.3% in December 2025 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, Catit’s share of searches among pet toy brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands in New Zealand peaked at 5.3% in March 2026 and was lowest at 2.6% in August 2026.
- Across the 12 months ending September 2026, M-PETS’s share of searches among pet toy brands in New Zealand peaked at 2.6% in January 2026 and was lowest at 0.58% in March 2026.
- Across the 12 months ending September 2026, Nina Ottosson’s share of searches among pet toy brands in New Zealand peaked at 4.8% in February 2026 and was lowest at 1.6% in July 2026.
- Across the 12 months ending September 2026, M-PETS and Nina Ottosson held steady: their share of searches among pet toy brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand pet toy brands in September 2026?
5 changes
In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%.
In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%.
In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%.
In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%.
In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%.
Compare popularity between leading brands
- KONG vs Trixie: compare popularity
- KONG vs Chuckit: compare popularity
- KONG vs Catit: compare popularity
- KONG vs West Paw: compare popularity
- Trixie vs Chuckit: compare popularity
- Trixie vs Catit: compare popularity
- Trixie vs West Paw: compare popularity
- Chuckit vs Catit: compare popularity
- Chuckit vs West Paw: compare popularity
- Catit vs West Paw: compare popularity
- Compare any of these brands
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