Dog bed brands in New Zealand:Which are most popular?
In September 2026, KONG was the most searched dog bed brand in New Zealand, accounting for 53.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, The Brooklyn, Kazoo and Snooza were mentioned most often, in three of the five answers. The Brooklyn was recommended most often, coming first in three out of four responses that gave a list.
KONGShare of searches 53.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EzyDogShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- The BrooklynShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
- KazooShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Wild OneShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow dog bed brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog bed brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, The Brooklyn, Kazoo and Snooza were mentioned most often, in three of the five answers. The Brooklyn was recommended most often, coming first in three out of four answers that gave a list. Snooza was second, and Kazoo was third. KONG, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Brooklyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kazoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snooza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- EzyDog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bed brands
5 answers
Asked ChatGPT
“Which dog bed brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog bed brands in New Zealand?”
Asked ChatGPT
“What's the best dog bed brand in New Zealand for a comfortable sleeper?”
Searched Google, AI Overview
“orthopedic dog bed”
Searched Google, AI Overview
“dog beds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dog bed brands do people search for most?
This chart shows how often people search Google for each dog bed brand by name. Each line represents a brand's share of searches for all six dog bed brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, EzyDog, The Brooklyn, Kazoo, Wild One. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | EzyDog | The Brooklyn | Kazoo | Wild One | Snooza |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 19.8% | 16% | 7.4% | 10.5% | 1.2% |
| Nov 2025 | 44.2% | 19.4% | 19.4% | 7.3% | 8.5% | 1.2% |
| Dec 2025 | 49.3% | 17.6% | 14.2% | 7.4% | 9.5% | 2% |
| Jan 2026 | 44% | 19.3% | 19.3% | 7.2% | 8.4% | 1.8% |
| Feb 2026 | 52.9% | 15.2% | 15.2% | 7.2% | 8% | 1.4% |
| Mar 2026 | 53% | 15.5% | 15.5% | 6.5% | 8.3% | 1.2% |
| Apr 2026 | 51.7% | 15.1% | 18.6% | 7% | 6.4% | 1.2% |
| May 2026 | 50.9% | 12% | 22.3% | 6.9% | 6.3% | 1.7% |
| Jun 2026 | 47.3% | 13.8% | 20.7% | 8% | 9% | 1.1% |
| Jul 2026 | 53.4% | 16.9% | 16.9% | 6.3% | 4.8% | 1.6% |
| Aug 2026 | 53% | 15.5% | 15.5% | 6.5% | 8.3% | 1.2% |
| Sep 2026 | 53.9% | 15.8% | 15.8% | 6.7% | 6.7% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.9% | 890 | 0% | +1 points | |
| 2, held 2nd | 15.8% | 260 | 0% | +0.3 points | |
| 3, held 3rd | 15.8% | 260 | 0% | +0.3 points | |
| 4, moved from 5th to 4th | 6.7% | 110 | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 110 | -21.4% | -1.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.2% | 20 | 0% | 0 points |
1.
KONG53.9%
Held 1st. 890 estimated branded searches, 0% vs prior month. Share +1 points.
2.
EzyDog15.8%
Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.
15.8%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Kazoo
6.7%
Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Wild One6.7%
Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1.7 points.
6.
Snooza1.2%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among dog bed brands in New Zealand?
6 brands
In September 2026, KONG was the most searched among dog bed brands in New Zealand, with an estimated 890 branded searches, 53.9% of all searches for the six we track. EzyDog is in 2nd place, 38.2 percentage points behind at 15.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KONG | 45.1% → 53.9% | 53.9%Sep 2026 | 44%Jan 2026 | 1st |
| EzyDog | 19.8% → 15.8% | 19.8%Oct 2025 | 12%May 2026 | 2nd |
| The Brooklyn | 16% → 15.8% | 22.3%May 2026 | 14.2%Dec 2025 | 3rd |
| Kazoo | 7.4% → 6.7% | 8%Jun 2026 | 6.3%Jul 2026 | 5th → 4th |
| Wild One | 10.5% → 6.7% | 10.5%Oct 2025 | 4.8%Jul 2026 | 4th → 5th |
| Snooza | 1.2% | 2%Dec 2025 | 1.1%Jun 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand increased from 45.1% to 53.9%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand decreased from 19.8% to 15.8%.
- Across the 12 months ending September 2026, Kazoo’s share of searches among dog bed brands in New Zealand decreased from 7.4% to 6.7%.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bed brands in New Zealand decreased from 10.5% to 6.7%.
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand peaked at 53.9% in September 2026 and was lowest at 44% in January 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand peaked at 19.8% in October 2025 and was lowest at 12% in May 2026.
- Across the 12 months ending September 2026, The Brooklyn’s share of searches among dog bed brands in New Zealand peaked at 22.3% in May 2026 and was lowest at 14.2% in December 2025.
- Across the 12 months ending September 2026, Kazoo’s share of searches among dog bed brands in New Zealand peaked at 8% in June 2026 and was lowest at 6.3% in July 2026.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bed brands in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.8% in July 2026.
- Across the 12 months ending September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand.
- Across the 12 months ending September 2026, Wild One fell from 4th to 5th among dog bed brands in New Zealand.
- Across the 12 months ending September 2026, The Brooklyn and Snooza held steady: their share of searches among dog bed brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand dog bed brands in September 2026?
4 changes
In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%.
In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%.
In September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand.
Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Compare popularity between leading brands
- KONG vs EzyDog: compare popularity
- KONG vs The Brooklyn: compare popularity
- KONG vs Kazoo: compare popularity
- KONG vs Wild One: compare popularity
- EzyDog vs The Brooklyn: compare popularity
- EzyDog vs Kazoo: compare popularity
- EzyDog vs Wild One: compare popularity
- The Brooklyn vs Kazoo: compare popularity
- The Brooklyn vs Wild One: compare popularity
- Kazoo vs Wild One: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.