Ferplast vs KONG:Which is more popular?
In September 2026, KONG had more branded searches than Ferplast among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Ferplast had 50. KONG made up 42.5% of all pet accessory brand searches we track, and Ferplast accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, neither Ferplast nor KONG appeared in any of the five answers.
Who do people search for more?
KONG, about 25 searches for every 1 for Ferplast
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ferplast nor KONG showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ferplast or KONG more popular in search?
This chart shows how often people search Google for Ferplast and KONG by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, Ferplast. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | Rogz | Petmate | Savic | Ferplast | Puchi | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.7% | 6.4% | 4.4% | 3.4% | 1.3% | 1.7% | 0.67% | 0.34% |
| Nov 2025 | 42.6% | 40.1% | 5.2% | 4.5% | 3.1% | 2.1% | 1% | 0.69% | 0.69% |
| Dec 2025 | 44.3% | 37.2% | 5.8% | 4.5% | 1.9% | 2.6% | 2.9% | 0.32% | 0.32% |
| Jan 2026 | 47.3% | 34.7% | 6.7% | 4.7% | 1.7% | 2.3% | 1.7% | 0.67% | 0.33% |
| Feb 2026 | 39.4% | 38.7% | 7.1% | 8.5% | 1.8% | 2.5% | 1.4% | 0.35% | 0.35% |
| Mar 2026 | 37.1% | 40.4% | 6% | 9.6% | 1.7% | 2.6% | 1.3% | 0.66% | 0.66% |
| Apr 2026 | 38.2% | 39.7% | 5.7% | 9.5% | 1.6% | 3.2% | 1.3% | 0.63% | 0.32% |
| May 2026 | 37% | 39.2% | 4.7% | 11% | 2.2% | 3.1% | 1.6% | 0.63% | 0.63% |
| Jun 2026 | 38.2% | 44.1% | 5.6% | 5.9% | 2.4% | 1.4% | 1.4% | 0.69% | 0.35% |
| Jul 2026 | 40% | 43% | 5.5% | 5.2% | 2.1% | 2.1% | 1.5% | 0.3% | 0.3% |
| Aug 2026 | 37.8% | 38.6% | 5% | 12.4% | 2.4% | 1.2% | 2.1% | 0.29% | 0.29% |
| Sep 2026 | 42.5% | 42.5% | 5.8% | 2.7% | 2.7% | 1.7% | 1% | 0.68% | 0.34% |
How has the Ferplast and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Ferplast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ferplast’s share of searches among pet accessory brands in New Zealand moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand moved from 37.7% to 42.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand pet accessory brands in September 2026?
3 changes
In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.
In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.
In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.
How are branded searches counted?
44 search terms
Brandwave collects information about searches that people make online using Ferplast’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ferplast
22 branded search terms
- ferplast
- ferplast 100
- ferplast atlas
- ferplast bird cage
- ferplast cat carrier
- ferplast cottage
- ferplast criceti 100
- ferplast dog bed
- ferplast dog crate
- ferplast dogvilla
- ferplast duna
- ferplast furat
- ferplast furet tower
- ferplast grand lodge
- ferplast hamster cage
- ferplast hamster tubes
- ferplast maxi duna
- ferplast rabbit cage
- ferplast rat cage
- ferplast siesta deluxe
- ferplast swing
- ferplast tubes
KONG
22 branded search terms
- buy kong toys
- chewy kong toys
- christmas kong toys
- kong classic
- kong dog
- kong dog bed
- kong dog bone
- kong dog bowls
- kong dog chews
- kong dog coat
- kong dog collar
- kong dog food
- kong dog mat
- kong dog products
- kong dog supplies
- kong dog toy
- kong dog treats
- kong pet toys
- kong toy
- monkey kong toy
- toughest kong toys
- wubba kong toy
Other head-to-heads among pet accessory brands
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