Brandwave

How popular isIdyllic?

In October 2026, people searched for Idyllic by name about 30 times in New Zealand, about the same as the previous year. These searches made up 7.1% of all New Zealand New Plymouth brand design studio searches, placing Idyllic fifth out of seven studios. When we asked both ChatGPT and Google AI Overviews about New Plymouth brand design studios, Idyllic appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Idyllic is the fifth most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. The CreativesShare of searches 42.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Strategy CollectiveShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Design GarageShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Favour The BraveShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. IdyllicShare of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Idyllic was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Idyllic is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategy Collective1st
  2. Idyllic2nd
  3. The Cream Co.3rd
  4. The Creatives4th
  5. Design Garage–
  6. Favour The Brave–
  7. Studio Stu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth brand design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Idyllic compared with other New Zealand New Plymouth brand design studios?

Idyllic against New Plymouth brand design studios in New Zealand, by month

Share of searches by month for The Creatives, Strategy Collective, Design Garage, Favour The Brave, Idyllic, Studio Stu, The Cream Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageFavour The BraveIdyllicStudio StuThe Cream Co.
Nov 202525%35%20%5%10%5%0%
Dec 202533.3%20%13.3%13.3%6.7%6.7%6.7%
Jan 202632%28%16%4%8%8%4%
Feb 202629.4%29.4%17.6%11.8%5.9%0%5.9%
Mar 202631.6%21.1%21.1%10.5%10.5%0%5.3%
Apr 202623.1%19.2%11.5%26.9%11.5%3.8%3.8%
May 202625%45%10%5%5%5%5%
Jun 202637%25.9%14.8%11.1%3.7%3.7%3.7%
Jul 202641.7%29.2%12.5%4.2%8.3%0%4.2%
Aug 202650%20.8%12.5%4.2%4.2%4.2%4.2%
Sep 202647.6%23.8%9.5%4.8%4.8%4.8%4.8%
Oct 202642.9%21.4%7.1%7.1%7.1%7.1%7.1%

  1. 1.The Creatives

    42.9%

    Held 1st. 60 estimated branded searches, -40% vs prior month. Share -4.8 points.

  2. 2.Strategy Collective

    21.4%

    Held 2nd. 30 estimated branded searches, -40% vs prior month. Share -2.4 points.

  3. 3.Design Garage

    7.1%

    Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -2.4 points.

  4. 4.Favour The Brave

    7.1%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  5. 5.Idyllic

    7.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  6. 6.Studio Stu

    7.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  7. 7.The Cream Co.

    7.1%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

Compare popularity between Idyllic and its closest rivals

Every comparison with Idyllic

11 comparisons

How has branded search demand for Idyllic changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Idyllic in New Zealand held steady at 30.
  • Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth brand design studios in New Zealand decreased from 10% to 7.1%.
  • Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth brand design studios in New Zealand peaked at 11.5% in April 2026 and was lowest at 3.7% in June 2026.
  • Across the 12 months ending October 2026, Idyllic fell from 4th to 5th among New Plymouth brand design studios in New Zealand.

How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?

6 changes

  1. In October 2026, Favour The Brave gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  2. In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  3. In October 2026, Studio Stu gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  4. In October 2026, The Cream Co. gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  5. In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%.

  6. In October 2026, Design Garage lost share of searches among New Plymouth brand design studios in New Zealand, from 9.5% to 7.1%.

How are Idyllic’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Idyllic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • idyllic agency
  • idyllic design
  • idyllic marketing

Do you work for Idyllic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Idyllic compete?

Idyllic is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
New Plymouth digital marketing agencies6th of 85.6%Show ranking
New Plymouth brand design studios5th of 77.1%Shown above
New Plymouth web design agencies4th of 59.1%Show ranking
Creator with pink hair and a pink jacket

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