Brandwave

How popular isStudio Stu?

In October 2026, people searched for Studio Stu by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 7.1% of all New Zealand New Plymouth brand design studio searches, placing Studio Stu sixth out of seven studios. When we asked both ChatGPT and Google AI Overviews about New Plymouth brand design studios, Studio Stu did not appear in any of the answers.

Search and AI answers in October 2026

Studio Stu is the sixth most searched of 7 competitors and not named in the AI answers we collected.

  1. The CreativesShare of searches 42.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Strategy CollectiveShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Design GarageShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Favour The BraveShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Studio StuShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Studio Stu did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategy Collective1st
  2. Idyllic2nd
  3. The Cream Co.3rd
  4. The Creatives4th
  5. Design Garage–
  6. Favour The Brave–
  7. Studio Stu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth brand design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Studio Stu compared with other New Zealand New Plymouth brand design studios?

Studio Stu against New Plymouth brand design studios in New Zealand, by month

Share of searches by month for The Creatives, Strategy Collective, Design Garage, Favour The Brave, Idyllic, Studio Stu, The Cream Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageFavour The BraveIdyllicStudio StuThe Cream Co.
Nov 202525%35%20%5%10%5%0%
Dec 202533.3%20%13.3%13.3%6.7%6.7%6.7%
Jan 202632%28%16%4%8%8%4%
Feb 202629.4%29.4%17.6%11.8%5.9%0%5.9%
Mar 202631.6%21.1%21.1%10.5%10.5%0%5.3%
Apr 202623.1%19.2%11.5%26.9%11.5%3.8%3.8%
May 202625%45%10%5%5%5%5%
Jun 202637%25.9%14.8%11.1%3.7%3.7%3.7%
Jul 202641.7%29.2%12.5%4.2%8.3%0%4.2%
Aug 202650%20.8%12.5%4.2%4.2%4.2%4.2%
Sep 202647.6%23.8%9.5%4.8%4.8%4.8%4.8%
Oct 202642.9%21.4%7.1%7.1%7.1%7.1%7.1%

  1. 1.The Creatives

    42.9%

    Held 1st. 60 estimated branded searches, -40% vs prior month. Share -4.8 points.

  2. 2.Strategy Collective

    21.4%

    Held 2nd. 30 estimated branded searches, -40% vs prior month. Share -2.4 points.

  3. 3.Design Garage

    7.1%

    Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -2.4 points.

  4. 4.Favour The Brave

    7.1%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  5. 5.Idyllic

    7.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  6. 6.Studio Stu

    7.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  7. 7.The Cream Co.

    7.1%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

Compare popularity between Studio Stu and its closest rivals

Every comparison with Studio Stu

6 comparisons

How has branded search demand for Studio Stu changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Studio Stu in New Zealand rose from 10 to 20.
  • Across the 12 months ending October 2026, Studio Stu’s share of searches among New Plymouth brand design studios in New Zealand increased from 5% to 7.1%.
  • Across the 12 months ending October 2026, Studio Stu’s share of searches among New Plymouth brand design studios in New Zealand peaked at 8% in January 2026 and was lowest at 0% in February 2026.

How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?

6 changes

  1. In October 2026, Favour The Brave gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  2. In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  3. In October 2026, Studio Stu gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  4. In October 2026, The Cream Co. gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  5. In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%.

  6. In October 2026, Design Garage lost share of searches among New Plymouth brand design studios in New Zealand, from 9.5% to 7.1%.

How are Studio Stu’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Studio Stu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • studio stu
  • studiostu

Do you work for Studio Stu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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