Brandwave

How popular isThe Creatives?

In October 2026, people searched for The Creatives by name about 120 times in New Zealand, a 20% increase from the previous year. These searches made up 42.9% of all New Zealand New Plymouth brand design studio searches, placing The Creatives first out of seven studios. When we asked both ChatGPT and Google AI Overviews about New Plymouth brand design studios, The Creatives appeared in three of the four answers and was the fourth most recommended of the seven.

Search and AI answers in October 2026

The Creatives is the most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. The CreativesShare of searches 42.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Strategy CollectiveShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Design GarageShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Favour The BraveShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. IdyllicShare of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Creatives was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. The Creatives is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategy Collective1st
  2. Idyllic2nd
  3. The Cream Co.3rd
  4. The Creatives4th
  5. Design Garage–
  6. Favour The Brave–
  7. Studio Stu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth brand design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Creatives compared with other New Zealand New Plymouth brand design studios?

The Creatives against New Plymouth brand design studios in New Zealand, by month

Share of searches by month for The Creatives, Strategy Collective, Design Garage, Favour The Brave, Idyllic, Studio Stu, The Cream Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageFavour The BraveIdyllicStudio StuThe Cream Co.
Nov 202525%35%20%5%10%5%0%
Dec 202533.3%20%13.3%13.3%6.7%6.7%6.7%
Jan 202632%28%16%4%8%8%4%
Feb 202629.4%29.4%17.6%11.8%5.9%0%5.9%
Mar 202631.6%21.1%21.1%10.5%10.5%0%5.3%
Apr 202623.1%19.2%11.5%26.9%11.5%3.8%3.8%
May 202625%45%10%5%5%5%5%
Jun 202637%25.9%14.8%11.1%3.7%3.7%3.7%
Jul 202641.7%29.2%12.5%4.2%8.3%0%4.2%
Aug 202650%20.8%12.5%4.2%4.2%4.2%4.2%
Sep 202647.6%23.8%9.5%4.8%4.8%4.8%4.8%
Oct 202642.9%21.4%7.1%7.1%7.1%7.1%7.1%

  1. 1.The Creatives

    42.9%

    Held 1st. 60 estimated branded searches, -40% vs prior month. Share -4.8 points.

  2. 2.Strategy Collective

    21.4%

    Held 2nd. 30 estimated branded searches, -40% vs prior month. Share -2.4 points.

  3. 3.Design Garage

    7.1%

    Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -2.4 points.

  4. 4.Favour The Brave

    7.1%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  5. 5.Idyllic

    7.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  6. 6.Studio Stu

    7.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  7. 7.The Cream Co.

    7.1%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

Compare popularity between The Creatives and its closest rivals

Every comparison with The Creatives

11 comparisons

How has branded search demand for The Creatives changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Creatives in New Zealand rose from 100 to 120.
  • Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth brand design studios in New Zealand increased from 25% to 42.9%.
  • Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth brand design studios in New Zealand peaked at 50% in August 2026 and was lowest at 23.1% in April 2026.
  • Across the 12 months ending October 2026, The Creatives rose from 2nd to 1st among New Plymouth brand design studios in New Zealand.

How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?

6 changes

  1. In October 2026, Favour The Brave gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  2. In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  3. In October 2026, Studio Stu gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  4. In October 2026, The Cream Co. gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  5. In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%.

  6. In October 2026, Design Garage lost share of searches among New Plymouth brand design studios in New Zealand, from 9.5% to 7.1%.

How are The Creatives’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Creatives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the creatives
  • thecreatives

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How the Brand Demand Index is measured

Where does The Creatives compete?

The Creatives is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
New Plymouth digital marketing agencies1st of 833.3%Show ranking
New Plymouth brand design studios1st of 742.9%Shown above
New Plymouth web design agencies1st of 554.5%Show ranking
Creator with pink hair and a pink jacket

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