Favour The Brave vs The Creatives:Which is more popular in New Zealand?
In October 2026, The Creatives had more branded searches than Favour The Brave among New Plymouth brand design studios in New Zealand. The Creatives had about 60 branded searches, while Favour The Brave had 10. The Creatives made up 42.9% of all New Plymouth brand design studio searches we track, and Favour The Brave accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth brand design studios, The Creatives appeared in three of the four answers and Favour The Brave in none.
Who do people search for more?
The Creatives, about 6 searches for every 1 for Favour The Brave
Who does AI mention more?
The Creatives, mentioned in 3 of 4 answers, Favour The Brave in 0
Who does AI recommend more?
The Creatives, the only one of the two named
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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Creatives was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Favour The Brave did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth brand design studios
4 answers
Asked ChatGPT
“Which brand design studio should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best brand design studios in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best brand design studio in New Plymouth, New Zealand for a new company identity?”
Searched Google, AI Overview
“logo design new plymouth”
Searched Google, AI Overview
“brand design studio new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Favour The Brave or The Creatives more popular in search?
This chart shows how often people search Google for Favour The Brave and The Creatives by name. Each line represents a brand's share of searches for all seven New Plymouth brand design studios we track, month by month, from searches in New Zealand.
Share of searches by month for The Creatives, Favour The Brave. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Creatives | Strategy Collective | Design Garage | Favour The Brave | Idyllic | Studio Stu | The Cream Co. |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25% | 35% | 20% | 5% | 10% | 5% | 0% |
| Dec 2025 | 33.3% | 20% | 13.3% | 13.3% | 6.7% | 6.7% | 6.7% |
| Jan 2026 | 32% | 28% | 16% | 4% | 8% | 8% | 4% |
| Feb 2026 | 29.4% | 29.4% | 17.6% | 11.8% | 5.9% | 0% | 5.9% |
| Mar 2026 | 31.6% | 21.1% | 21.1% | 10.5% | 10.5% | 0% | 5.3% |
| Apr 2026 | 23.1% | 19.2% | 11.5% | 26.9% | 11.5% | 3.8% | 3.8% |
| May 2026 | 25% | 45% | 10% | 5% | 5% | 5% | 5% |
| Jun 2026 | 37% | 25.9% | 14.8% | 11.1% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 41.7% | 29.2% | 12.5% | 4.2% | 8.3% | 0% | 4.2% |
| Aug 2026 | 50% | 20.8% | 12.5% | 4.2% | 4.2% | 4.2% | 4.2% |
| Sep 2026 | 47.6% | 23.8% | 9.5% | 4.8% | 4.8% | 4.8% | 4.8% |
| Oct 2026 | 42.9% | 21.4% | 7.1% | 7.1% | 7.1% | 7.1% | 7.1% |
How has branded search for Favour The Brave and The Creatives changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Favour The Brave took it in April 2026, The Creatives took it in May 2026.
- Across the 12 months ending October 2026, Favour The Brave’s share of searches among New Plymouth brand design studios in New Zealand moved from 5% to 7.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth brand design studios in New Zealand moved from 25% to 42.9%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?
2 changes
In October 2026, Favour The Brave gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.
In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%.
How are Favour The Brave’s and The Creatives’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Favour The Brave’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Favour The Brave
2 branded search terms
- favour the brave
- favourthebrave
The Creatives
2 branded search terms
- the creatives
- thecreatives
Other head-to-heads among New Plymouth brand design studios
- The Creatives vs Strategy Collective: compare popularity
- The Creatives vs Design Garage: compare popularity
- The Creatives vs Idyllic: compare popularity
- Strategy Collective vs Design Garage: compare popularity
- Strategy Collective vs Favour The Brave: compare popularity
- Strategy Collective vs Idyllic: compare popularity
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