Brandwave

Design Garage vs Strategy Collective:Which is more popular in New Zealand?

In October 2026, Strategy Collective had more branded searches than Design Garage among New Plymouth brand design studios in New Zealand. Strategy Collective had about 30 branded searches, while Design Garage had 10. Strategy Collective made up 21.4% of all New Plymouth brand design studio searches we track, and Design Garage accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth brand design studios, Strategy Collective appeared in three of the four answers and Design Garage in none.

Among New Plymouth brand design studios in New Zealand in October 2026

Who do people search for more?

Strategy Collective, about 3 searches for every 1 for Design Garage

Strategy Collective 30 searchesDesign Garage 10 searches

Who does AI mention more?

Strategy Collective, mentioned in 3 of 4 answers, Design Garage in 0

Strategy Collective in 3 of 4Design Garage in 0 of 4

Who does AI recommend more?

Strategy Collective, the only one of the two named

Strategy Collective first in 3Design Garage never named

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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Strategy Collective was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Design Garage did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategy Collective1st
  2. Idyllic2nd
  3. The Cream Co.3rd
  4. The Creatives4th
  5. Design Garage–
  6. Favour The Brave–
  7. Studio Stu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth brand design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Design Garage or Strategy Collective more popular in search?

This chart shows how often people search Google for Design Garage and Strategy Collective by name. Each line represents a brand's share of searches for all seven New Plymouth brand design studios we track, month by month, from searches in New Zealand.

Design Garage and Strategy Collective among New Plymouth brand design studios in New Zealand, by month

Share of searches by month for Strategy Collective, Design Garage. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageFavour The BraveIdyllicStudio StuThe Cream Co.
Nov 202525%35%20%5%10%5%0%
Dec 202533.3%20%13.3%13.3%6.7%6.7%6.7%
Jan 202632%28%16%4%8%8%4%
Feb 202629.4%29.4%17.6%11.8%5.9%0%5.9%
Mar 202631.6%21.1%21.1%10.5%10.5%0%5.3%
Apr 202623.1%19.2%11.5%26.9%11.5%3.8%3.8%
May 202625%45%10%5%5%5%5%
Jun 202637%25.9%14.8%11.1%3.7%3.7%3.7%
Jul 202641.7%29.2%12.5%4.2%8.3%0%4.2%
Aug 202650%20.8%12.5%4.2%4.2%4.2%4.2%
Sep 202647.6%23.8%9.5%4.8%4.8%4.8%4.8%
Oct 202642.9%21.4%7.1%7.1%7.1%7.1%7.1%

How has branded search for Design Garage and Strategy Collective changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?

2 changes

  1. In October 2026, Design Garage lost share of searches among New Plymouth brand design studios in New Zealand, from 9.5% to 7.1%.

  2. In October 2026, Strategy Collective lost share of searches among New Plymouth brand design studios in New Zealand, from 23.8% to 21.4%.

How are Design Garage’s and Strategy Collective’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Design Garage’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Design Garage

1 branded search term

  • design garage

Strategy Collective

3 branded search terms

  • strategy collective
  • strategycollective
  • the strategy collective

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth brand design studios

Creator with pink hair and a pink jacket

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