Custom Digital Marketing vs The Creatives:Which is more popular in New Zealand?
In October 2026, The Creatives had more branded searches than Custom Digital Marketing among New Plymouth digital marketing agencies in New Zealand. The Creatives had about 60 branded searches, while Custom Digital Marketing had 10. The Creatives made up 33.3% of all New Plymouth digital marketing agency searches we track, and Custom Digital Marketing accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about New Plymouth digital marketing agencies, Custom Digital Marketing appeared in two of the four answers and The Creatives in none.
Who do people search for more?
The Creatives, about 6 searches for every 1 for Custom Digital Marketing
Who does AI mention more?
Custom Digital Marketing, mentioned in 2 of 4 answers, The Creatives in 0
Who does AI recommend more?
Custom Digital Marketing, the only one of the two named
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Top New Plymouth digital marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Custom Digital Marketing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Creatives did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Done By Nine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Idyllic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Limelight Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Custom Digital Marketing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Strategy Collective1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- The Creatives0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Likuid Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth digital marketing agencies
4 answers
Asked ChatGPT
“Which digital marketing agency should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best digital marketing agencies in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best digital marketing agency in New Plymouth, New Zealand for more leads?”
Searched Google, AI Overview
“digital marketing agency new plymouth”
Searched Google, AI Overview
“seo agency new plymouth nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Custom Digital Marketing or The Creatives more popular in search?
This chart shows how often people search Google for Custom Digital Marketing and The Creatives by name. Each line represents a brand's share of searches for all eight New Plymouth digital marketing agencies we track, month by month, from searches in New Zealand.
Share of searches by month for The Creatives, Custom Digital Marketing. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Creatives | Done By Nine | Strategy Collective | Custom Digital Marketing | Favour The Brave | Idyllic | Likuid Media | Limelight Digital |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.2% | 19.2% | 26.9% | 3.8% | 3.8% | 7.7% | 3.8% | 15.4% |
| Dec 2025 | 31.3% | 18.8% | 18.8% | 0% | 12.5% | 6.3% | 6.3% | 6.3% |
| Jan 2026 | 33.3% | 16.7% | 29.2% | 0% | 4.2% | 8.3% | 4.2% | 4.2% |
| Feb 2026 | 20% | 36% | 20% | 4% | 8% | 4% | 4% | 4% |
| Mar 2026 | 19.4% | 45.2% | 12.9% | 3.2% | 6.5% | 6.5% | 3.2% | 3.2% |
| Apr 2026 | 21.4% | 17.9% | 17.9% | 0% | 25% | 10.7% | 3.6% | 3.6% |
| May 2026 | 18.5% | 25.9% | 33.3% | 3.7% | 3.7% | 3.7% | 3.7% | 7.4% |
| Jun 2026 | 35.7% | 17.9% | 25% | 0% | 10.7% | 3.6% | 3.6% | 3.6% |
| Jul 2026 | 40% | 12% | 28% | 0% | 4% | 8% | 4% | 4% |
| Aug 2026 | 46.2% | 15.4% | 19.2% | 0% | 3.8% | 3.8% | 3.8% | 7.7% |
| Sep 2026 | 45.5% | 13.6% | 22.7% | 0% | 4.5% | 4.5% | 4.5% | 4.5% |
| Oct 2026 | 33.3% | 22.2% | 16.7% | 5.6% | 5.6% | 5.6% | 5.6% | 5.6% |
How has branded search for Custom Digital Marketing and The Creatives changed in New Zealand over the last 12 months?
3 findings
- The Creatives was ahead of Custom Digital Marketing in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Custom Digital Marketing’s share of searches among New Plymouth digital marketing agencies in New Zealand moved from 3.8% to 5.6%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth digital marketing agencies in New Zealand moved from 19.2% to 33.3%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand New Plymouth digital marketing agencies in October 2026?
2 changes
In October 2026, Custom Digital Marketing overtook Favour The Brave and 3 others to rank 4th among New Plymouth digital marketing agencies in New Zealand, with 5.6% of the searches.
In October 2026, The Creatives lost share of searches among New Plymouth digital marketing agencies in New Zealand, from 45.5% to 33.3%.
How are Custom Digital Marketing’s and The Creatives’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Custom Digital Marketing’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Digital Marketing
1 branded search term
- custom digital marketing
The Creatives
2 branded search terms
- the creatives
- thecreatives
Other head-to-heads among New Plymouth digital marketing agencies
- The Creatives vs Done By Nine: compare popularity
- The Creatives vs Strategy Collective: compare popularity
- The Creatives vs Favour The Brave: compare popularity
- Done By Nine vs Strategy Collective: compare popularity
- Done By Nine vs Custom Digital Marketing: compare popularity
- Done By Nine vs Favour The Brave: compare popularity
Put your own brand in this comparison
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