Brandwave

How popular isCustom Digital Marketing?

In October 2026, people searched for Custom Digital Marketing by name about 10 times in New Zealand, about the same as the previous year. These searches made up 5.6% of all New Zealand New Plymouth digital marketing agency searches, placing Custom Digital Marketing fourth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about New Plymouth digital marketing agencies, Custom Digital Marketing appeared in two of the four answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Custom Digital Marketing is the fourth most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. The CreativesShare of searches 33.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Done By NineShare of searches 22.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Strategy CollectiveShare of searches 16.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. Custom Digital MarketingShare of searches 5.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Favour The BraveShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

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Top New Plymouth digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Custom Digital Marketing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Custom Digital Marketing is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Done By Nine1st
  2. Limelight Digital2nd
  3. Idyllic3rd
  4. Custom Digital Marketing4th
  5. Strategy Collective5th
  6. The Creatives–
  7. Favour The Brave–
  8. Likuid Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Done By Nine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Idyllic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Limelight Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Custom Digital Marketing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Strategy Collective1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Creatives0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Likuid Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Custom Digital Marketing compared with other New Zealand New Plymouth digital marketing agencies?

Custom Digital Marketing against New Plymouth digital marketing agencies in New Zealand, by month

Share of searches by month for The Creatives, Done By Nine, Strategy Collective, Custom Digital Marketing, Favour The Brave, Idyllic, Likuid Media, Limelight Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesDone By NineStrategy CollectiveCustom Digital MarketingFavour The BraveIdyllicLikuid MediaLimelight Digital
Nov 202519.2%19.2%26.9%3.8%3.8%7.7%3.8%15.4%
Dec 202531.3%18.8%18.8%0%12.5%6.3%6.3%6.3%
Jan 202633.3%16.7%29.2%0%4.2%8.3%4.2%4.2%
Feb 202620%36%20%4%8%4%4%4%
Mar 202619.4%45.2%12.9%3.2%6.5%6.5%3.2%3.2%
Apr 202621.4%17.9%17.9%0%25%10.7%3.6%3.6%
May 202618.5%25.9%33.3%3.7%3.7%3.7%3.7%7.4%
Jun 202635.7%17.9%25%0%10.7%3.6%3.6%3.6%
Jul 202640%12%28%0%4%8%4%4%
Aug 202646.2%15.4%19.2%0%3.8%3.8%3.8%7.7%
Sep 202645.5%13.6%22.7%0%4.5%4.5%4.5%4.5%
Oct 202633.3%22.2%16.7%5.6%5.6%5.6%5.6%5.6%

  1. 1.The Creatives

    33.3%

    Held 1st. 60 estimated branded searches, -40% vs prior month. Share -12.1 points.

  2. 2.Done By Nine

    22.2%

    Moved from 3rd to 2nd. 40 estimated branded searches, +33.3% vs prior month. Share +8.6 points.

  3. 3.Strategy Collective

    16.7%

    Moved from 2nd to 3rd. 30 estimated branded searches, -40% vs prior month. Share -6.1 points.

  4. 4.Custom Digital Marketing

    5.6%

    Moved from 8th to 4th. 10 estimated branded searches, — vs prior month. Share +5.6 points.

  5. 5.Favour The Brave

    5.6%

    Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Idyllic

    5.6%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Likuid Media

    5.6%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +1 points.

  8. 8.Limelight Digital

    5.6%

    Moved from 7th to 8th. 10 estimated branded searches, 0% vs prior month. Share +1 points.

Compare popularity between Custom Digital Marketing and its closest rivals

Every comparison with Custom Digital Marketing

7 comparisons

How has branded search demand for Custom Digital Marketing changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Custom Digital Marketing in New Zealand held steady at 10.
  • Across the 12 months ending October 2026, Custom Digital Marketing’s share of searches among New Plymouth digital marketing agencies in New Zealand increased from 3.8% to 5.6%.
  • Across the 12 months ending October 2026, Custom Digital Marketing’s share of searches among New Plymouth digital marketing agencies in New Zealand peaked at 5.6% in October 2026 and was lowest at 0% in December 2025.
  • Across the 12 months ending October 2026, Custom Digital Marketing rose from 6th to 4th among New Plymouth digital marketing agencies in New Zealand.

How did search popularity change for New Zealand New Plymouth digital marketing agencies in October 2026?

6 changes

  1. In October 2026, Done By Nine overtook Strategy Collective to rank 2nd among New Plymouth digital marketing agencies in New Zealand, with 22.2% of the searches.

  2. In October 2026, Custom Digital Marketing overtook Favour The Brave and 3 others to rank 4th among New Plymouth digital marketing agencies in New Zealand, with 5.6% of the searches.

  3. In October 2026, Favour The Brave gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%.

  4. In October 2026, Idyllic gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%.

  5. In October 2026, Likuid Media gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%.

  6. In October 2026, Limelight Digital gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%.

How are Custom Digital Marketing’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Custom Digital Marketing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • custom digital marketing

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How the Brand Demand Index is measured

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