Brandwave

Custom Digital Marketing vs Done By Nine:Which is more popular in New Zealand?

In October 2026, Done By Nine had more branded searches than Custom Digital Marketing among New Plymouth digital marketing agencies in New Zealand. Done By Nine had about 40 branded searches, while Custom Digital Marketing had 10. Done By Nine made up 22.2% of all New Plymouth digital marketing agency searches we track, and Custom Digital Marketing accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about New Plymouth digital marketing agencies, Done By Nine appeared in all four answers and Custom Digital Marketing in two. Done By Nine was mentioned before Custom Digital Marketing in every answer.

Among New Plymouth digital marketing agencies in New Zealand in October 2026

Who do people search for more?

Done By Nine, about 4 searches for every 1 for Custom Digital Marketing

Done By Nine 40 searchesCustom Digital Marketing 10 searches

Who does AI mention more?

Done By Nine, mentioned in every answer we collected

Done By Nine in 4 of 4Custom Digital Marketing in 2 of 4

Who does AI recommend more?

Done By Nine, named ahead of Custom Digital Marketing in every answer

Done By Nine first in 4Custom Digital Marketing never first

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Top New Plymouth digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Done By Nine appeared in all four answers. Custom Digital Marketing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Done By Nine was listed before Custom Digital Marketing in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Done By Nine1st
  2. Limelight Digital2nd
  3. Idyllic3rd
  4. Custom Digital Marketing4th
  5. Strategy Collective5th
  6. The Creatives–
  7. Favour The Brave–
  8. Likuid Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Done By Nine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Idyllic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Limelight Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Custom Digital Marketing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Strategy Collective1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Creatives0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Likuid Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth digital marketing agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Custom Digital Marketing or Done By Nine more popular in search?

This chart shows how often people search Google for Custom Digital Marketing and Done By Nine by name. Each line represents a brand's share of searches for all eight New Plymouth digital marketing agencies we track, month by month, from searches in New Zealand.

Custom Digital Marketing and Done By Nine among New Plymouth digital marketing agencies in New Zealand, by month

Share of searches by month for Done By Nine, Custom Digital Marketing. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesDone By NineStrategy CollectiveCustom Digital MarketingFavour The BraveIdyllicLikuid MediaLimelight Digital
Nov 202519.2%19.2%26.9%3.8%3.8%7.7%3.8%15.4%
Dec 202531.3%18.8%18.8%0%12.5%6.3%6.3%6.3%
Jan 202633.3%16.7%29.2%0%4.2%8.3%4.2%4.2%
Feb 202620%36%20%4%8%4%4%4%
Mar 202619.4%45.2%12.9%3.2%6.5%6.5%3.2%3.2%
Apr 202621.4%17.9%17.9%0%25%10.7%3.6%3.6%
May 202618.5%25.9%33.3%3.7%3.7%3.7%3.7%7.4%
Jun 202635.7%17.9%25%0%10.7%3.6%3.6%3.6%
Jul 202640%12%28%0%4%8%4%4%
Aug 202646.2%15.4%19.2%0%3.8%3.8%3.8%7.7%
Sep 202645.5%13.6%22.7%0%4.5%4.5%4.5%4.5%
Oct 202633.3%22.2%16.7%5.6%5.6%5.6%5.6%5.6%

How has branded search for Custom Digital Marketing and Done By Nine changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth digital marketing agencies in October 2026?

2 changes
  1. In October 2026, Done By Nine overtook Strategy Collective to rank 2nd among New Plymouth digital marketing agencies in New Zealand, with 22.2% of the searches.

  2. In October 2026, Custom Digital Marketing overtook Favour The Brave and 3 others to rank 4th among New Plymouth digital marketing agencies in New Zealand, with 5.6% of the searches.

How are Custom Digital Marketing’s and Done By Nine’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Custom Digital Marketing’s and Done By Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Custom Digital Marketing

1 branded search term

  • custom digital marketing

Done By Nine

1 branded search term

  • done by nine

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth digital marketing agencies

Creator with pink hair and a pink jacket

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