Brandwave

Strategy Collective vs The Creatives:Which is more popular in New Zealand?

In October 2026, The Creatives had more branded searches than Strategy Collective among New Plymouth digital marketing agencies in New Zealand. The Creatives had about 60 branded searches, while Strategy Collective had 30. The Creatives made up 33.3% of all New Plymouth digital marketing agency searches we track, and Strategy Collective accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about New Plymouth digital marketing agencies, Strategy Collective appeared in one of the four answers and The Creatives in none.

Among New Plymouth digital marketing agencies in New Zealand in October 2026

Who do people search for more?

The Creatives, about 2 searches for every 1 for Strategy Collective

The Creatives 60 searchesStrategy Collective 30 searches

Who does AI mention more?

Strategy Collective, mentioned in 1 of 4 answers, The Creatives in 0

Strategy Collective in 1 of 4The Creatives in 0 of 4

Follow Strategy Collective vs The Creatives and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top New Plymouth digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Strategy Collective was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. The Creatives did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Done By Nine1st
  2. Limelight Digital2nd
  3. Idyllic3rd
  4. Custom Digital Marketing4th
  5. Strategy Collective5th
  6. The Creatives–
  7. Favour The Brave–
  8. Likuid Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Done By Nine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Idyllic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Limelight Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Custom Digital Marketing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Strategy Collective1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Creatives0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Likuid Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Strategy Collective or The Creatives more popular in search?

This chart shows how often people search Google for Strategy Collective and The Creatives by name. Each line represents a brand's share of searches for all eight New Plymouth digital marketing agencies we track, month by month, from searches in New Zealand.

Strategy Collective and The Creatives among New Plymouth digital marketing agencies in New Zealand, by month

Share of searches by month for The Creatives, Strategy Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesDone By NineStrategy CollectiveCustom Digital MarketingFavour The BraveIdyllicLikuid MediaLimelight Digital
Nov 202519.2%19.2%26.9%3.8%3.8%7.7%3.8%15.4%
Dec 202531.3%18.8%18.8%0%12.5%6.3%6.3%6.3%
Jan 202633.3%16.7%29.2%0%4.2%8.3%4.2%4.2%
Feb 202620%36%20%4%8%4%4%4%
Mar 202619.4%45.2%12.9%3.2%6.5%6.5%3.2%3.2%
Apr 202621.4%17.9%17.9%0%25%10.7%3.6%3.6%
May 202618.5%25.9%33.3%3.7%3.7%3.7%3.7%7.4%
Jun 202635.7%17.9%25%0%10.7%3.6%3.6%3.6%
Jul 202640%12%28%0%4%8%4%4%
Aug 202646.2%15.4%19.2%0%3.8%3.8%3.8%7.7%
Sep 202645.5%13.6%22.7%0%4.5%4.5%4.5%4.5%
Oct 202633.3%22.2%16.7%5.6%5.6%5.6%5.6%5.6%

How has branded search for Strategy Collective and The Creatives changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth digital marketing agencies in October 2026?

3 changes

  1. In October 2026, Done By Nine overtook Strategy Collective to rank 2nd among New Plymouth digital marketing agencies in New Zealand, with 22.2% of the searches.

  2. In October 2026, The Creatives lost share of searches among New Plymouth digital marketing agencies in New Zealand, from 45.5% to 33.3%.

  3. In October 2026, Strategy Collective lost share of searches among New Plymouth digital marketing agencies in New Zealand, from 22.7% to 16.7%.

How are Strategy Collective’s and The Creatives’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Strategy Collective’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Strategy Collective

3 branded search terms

  • strategy collective
  • strategycollective
  • the strategy collective

The Creatives

2 branded search terms

  • the creatives
  • thecreatives

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth digital marketing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free