Brandwave

How popular isThe Creatives?

In October 2026, people searched for The Creatives by name about 120 times in New Zealand, a 20% increase from the previous year. These searches made up 54.5% of all New Zealand New Plymouth web design agency searches, placing The Creatives first out of five agencies. When we asked both ChatGPT and Google AI Overviews about New Plymouth web design agencies, The Creatives appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

The Creatives is the most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. The CreativesShare of searches 54.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Strategy CollectiveShare of searches 27.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Design GarageShare of searches 9.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. IdyllicShare of searches 9.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Accent Web DesignShare of searches 0%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top New Plymouth web design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Creatives appeared in all three answers. The Creatives is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Idyllic1st
  2. The Creatives2nd
  3. Strategy Collective–
  4. Design Garage–
  5. Accent Web Design–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth web design agencies

3 answers
  • Asked ChatGPT

    “Which web design agency should I hire in New Plymouth, New Zealand?”

    1. 1Idyllic
    2. 2The Creatives
  • Asked ChatGPT

    “What are the best web design agencies in New Plymouth, New Zealand?”

    1. 1Idyllic
    2. 2The Creatives
  • Asked ChatGPT

    “What's the best web design agency in New Plymouth, New Zealand for a new website?”

    1. 1Idyllic
    2. 2The Creatives
  • Searched Google, AI Overview

    “web design new plymouth”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “website designer new plymouth”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Creatives compared with other New Zealand New Plymouth web design agencies?

The Creatives against New Plymouth web design agencies in New Zealand, by month

Share of searches by month for The Creatives, Strategy Collective, Design Garage, Idyllic. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageIdyllicAccent Web Design
Nov 202526.3%36.8%21.1%10.5%5.3%
Dec 202545.5%27.3%18.2%9.1%0%
Jan 202638.1%33.3%19%9.5%0%
Feb 202635.7%35.7%21.4%7.1%0%
Mar 202637.5%25%25%12.5%0%
Apr 202635.3%29.4%17.6%17.6%0%
May 202627.8%50%11.1%5.6%5.6%
Jun 202643.5%30.4%17.4%4.3%4.3%
Jul 202645.5%31.8%13.6%9.1%0%
Aug 202654.5%22.7%13.6%4.5%4.5%
Sep 202652.6%26.3%10.5%5.3%5.3%
Oct 202654.5%27.3%9.1%9.1%0%
  1. Held 1st. 60 estimated branded searches, -40% vs prior month. Share +1.9 points.

  2. Held 2nd. 30 estimated branded searches, -40% vs prior month. Share +1 points.

  3. Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -1.4 points.

  4. 4.Idyllic

    9.1%

    Moved from 5th to 4th. 10 estimated branded searches, 0% vs prior month. Share +3.8 points.

  5. Moved from 4th to 5th. 0 estimated branded searches, -100% vs prior month. Share -5.3 points.

Compare popularity between The Creatives and its closest rivals

Every comparison with The Creatives

11 comparisons

How has branded search demand for The Creatives changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Creatives in New Zealand rose from 100 to 120.
  • Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth web design agencies in New Zealand increased from 26.3% to 54.5%.
  • Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth web design agencies in New Zealand peaked at 54.5% in August 2026 and was lowest at 26.3% in November 2025.
  • Across the 12 months ending October 2026, The Creatives rose from 2nd to 1st among New Plymouth web design agencies in New Zealand.

How did search popularity change for New Zealand New Plymouth web design agencies in October 2026?

5 changes
  1. In October 2026, Idyllic overtook Accent Web Design to rank 4th among New Plymouth web design agencies in New Zealand, with 9.1% of the searches.

  2. In October 2026, The Creatives gained share of searches among New Plymouth web design agencies in New Zealand, from 52.6% to 54.5%.

  3. In October 2026, Strategy Collective gained share of searches among New Plymouth web design agencies in New Zealand, from 26.3% to 27.3%.

  4. In October 2026, Accent Web Design lost share of searches among New Plymouth web design agencies in New Zealand, from 5.3% to 0%.

  5. In October 2026, Design Garage lost share of searches among New Plymouth web design agencies in New Zealand, from 10.5% to 9.1%.

How are The Creatives’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Creatives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the creatives
  • thecreatives

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How the Brand Demand Index is measured

Where does The Creatives compete?

The Creatives is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
New Plymouth digital marketing agencies1st of 833.3%Show ranking
New Plymouth brand design studios1st of 742.9%Show ranking
New Plymouth web design agencies1st of 554.5%Shown above
Creator with pink hair and a pink jacket

Is The Creatives your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.