Idyllic vs The Cream Co.:Which is more popular in New Zealand?
In October 2026, Idyllic and The Cream Co. were level in searches among New Plymouth brand design studios in New Zealand, with an estimated 10 branded searches each, at 7.1% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth brand design studios, Idyllic and The Cream Co. each appeared in three of the four answers. Idyllic was mentioned before The Cream Co. in two out of three answers.
Who do people search for more?
Idyllic and The Cream Co. are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Idyllic, named ahead of The Cream Co. in 2 of 3 answers
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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Idyllic and The Cream Co. were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Idyllic was listed before The Cream Co. in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth brand design studios
4 answers
Asked ChatGPT
“Which brand design studio should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best brand design studios in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best brand design studio in New Plymouth, New Zealand for a new company identity?”
Searched Google, AI Overview
“logo design new plymouth”
Searched Google, AI Overview
“brand design studio new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Idyllic or The Cream Co. more popular in search?
This chart shows how often people search Google for Idyllic and The Cream Co. by name. Each line represents a brand's share of searches for all seven New Plymouth brand design studios we track, month by month, from searches in New Zealand.
Share of searches by month for Idyllic, The Cream Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Creatives | Strategy Collective | Design Garage | Favour The Brave | Idyllic | Studio Stu | The Cream Co. |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25% | 35% | 20% | 5% | 10% | 5% | 0% |
| Dec 2025 | 33.3% | 20% | 13.3% | 13.3% | 6.7% | 6.7% | 6.7% |
| Jan 2026 | 32% | 28% | 16% | 4% | 8% | 8% | 4% |
| Feb 2026 | 29.4% | 29.4% | 17.6% | 11.8% | 5.9% | 0% | 5.9% |
| Mar 2026 | 31.6% | 21.1% | 21.1% | 10.5% | 10.5% | 0% | 5.3% |
| Apr 2026 | 23.1% | 19.2% | 11.5% | 26.9% | 11.5% | 3.8% | 3.8% |
| May 2026 | 25% | 45% | 10% | 5% | 5% | 5% | 5% |
| Jun 2026 | 37% | 25.9% | 14.8% | 11.1% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 41.7% | 29.2% | 12.5% | 4.2% | 8.3% | 0% | 4.2% |
| Aug 2026 | 50% | 20.8% | 12.5% | 4.2% | 4.2% | 4.2% | 4.2% |
| Sep 2026 | 47.6% | 23.8% | 9.5% | 4.8% | 4.8% | 4.8% | 4.8% |
| Oct 2026 | 42.9% | 21.4% | 7.1% | 7.1% | 7.1% | 7.1% | 7.1% |
How has branded search for Idyllic and The Cream Co. changed in New Zealand over the last 12 months?
3 findings
- Idyllic was ahead of The Cream Co. in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth brand design studios in New Zealand moved from 10% to 7.1%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending October 2026, The Cream Co.’s share of searches among New Plymouth brand design studios in New Zealand moved from 0% to 7.1%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?
2 changes
In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.
In October 2026, The Cream Co. gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.
How are Idyllic’s and The Cream Co.’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Idyllic’s and The Cream Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Idyllic
3 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
The Cream Co.
1 branded search term
- the cream co
Other head-to-heads among New Plymouth brand design studios
- The Creatives vs Strategy Collective: compare popularity
- The Creatives vs Design Garage: compare popularity
- The Creatives vs Favour The Brave: compare popularity
- The Creatives vs Idyllic: compare popularity
- Strategy Collective vs Design Garage: compare popularity
- Strategy Collective vs Favour The Brave: compare popularity
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