Brandwave

How popular isThe Cream Co.?

In October 2026, people searched for The Cream Co. by name about 10 times in New Zealand. These searches made up 7.1% of all New Zealand New Plymouth brand design studio searches, placing The Cream Co. seventh out of seven studios. When we asked both ChatGPT and Google AI Overviews about New Plymouth brand design studios, The Cream Co. appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in October 2026

The Cream Co. is the seventh most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. The CreativesShare of searches 42.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Strategy CollectiveShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Design GarageShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Favour The BraveShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. The Cream Co.Share of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Cream Co. was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Cream Co. is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategy Collective1st
  2. Idyllic2nd
  3. The Cream Co.3rd
  4. The Creatives4th
  5. Design Garage–
  6. Favour The Brave–
  7. Studio Stu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth brand design studios

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Cream Co. compared with other New Zealand New Plymouth brand design studios?

The Cream Co. against New Plymouth brand design studios in New Zealand, by month

Share of searches by month for The Creatives, Strategy Collective, Design Garage, Favour The Brave, Idyllic, Studio Stu, The Cream Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageFavour The BraveIdyllicStudio StuThe Cream Co.
Nov 202525%35%20%5%10%5%0%
Dec 202533.3%20%13.3%13.3%6.7%6.7%6.7%
Jan 202632%28%16%4%8%8%4%
Feb 202629.4%29.4%17.6%11.8%5.9%0%5.9%
Mar 202631.6%21.1%21.1%10.5%10.5%0%5.3%
Apr 202623.1%19.2%11.5%26.9%11.5%3.8%3.8%
May 202625%45%10%5%5%5%5%
Jun 202637%25.9%14.8%11.1%3.7%3.7%3.7%
Jul 202641.7%29.2%12.5%4.2%8.3%0%4.2%
Aug 202650%20.8%12.5%4.2%4.2%4.2%4.2%
Sep 202647.6%23.8%9.5%4.8%4.8%4.8%4.8%
Oct 202642.9%21.4%7.1%7.1%7.1%7.1%7.1%
  1. Held 1st. 60 estimated branded searches, -40% vs prior month. Share -4.8 points.

  2. Held 2nd. 30 estimated branded searches, -40% vs prior month. Share -2.4 points.

  3. Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -2.4 points.

  4. Held 4th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  5. 5.Idyllic

    7.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  6. Held 6th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

  7. Held 7th. 10 estimated branded searches, 0% vs prior month. Share +2.4 points.

Compare popularity between The Cream Co. and its closest rivals

Every comparison with The Cream Co.

6 comparisons

How has branded search demand for The Cream Co. changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Cream Co. in New Zealand held steady, from 0 to 10.
  • Across the 12 months ending October 2026, The Cream Co.’s share of searches among New Plymouth brand design studios in New Zealand increased from 0% to 7.1%.

How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?

6 changes
  1. In October 2026, Favour The Brave gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  2. In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  3. In October 2026, Studio Stu gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  4. In October 2026, The Cream Co. gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  5. In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%.

  6. In October 2026, Design Garage lost share of searches among New Plymouth brand design studios in New Zealand, from 9.5% to 7.1%.

How are The Cream Co.’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Cream Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the cream co

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is The Cream Co. your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.