Brandwave

Strategy Collective vs The Cream Co.:Which is more popular in New Zealand?

In October 2026, Strategy Collective had more branded searches than The Cream Co. among New Plymouth brand design studios in New Zealand. Strategy Collective had about 30 branded searches, while The Cream Co. had 10. Strategy Collective made up 21.4% of all New Plymouth brand design studio searches we track, and The Cream Co. accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth brand design studios, Strategy Collective and The Cream Co. each appeared in three of the four answers. Strategy Collective was mentioned before The Cream Co. in every answer.

Among New Plymouth brand design studios in New Zealand in October 2026

Who do people search for more?

Strategy Collective, about 3 searches for every 1 for The Cream Co.

Strategy Collective 30 searchesThe Cream Co. 10 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Strategy Collective in 3 of 4The Cream Co. in 3 of 4

Who does AI recommend more?

Strategy Collective, named ahead of The Cream Co. in every answer

Strategy Collective first in 3The Cream Co. never first

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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Strategy Collective and The Cream Co. were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Strategy Collective was listed before The Cream Co. in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategy Collective1st
  2. Idyllic2nd
  3. The Cream Co.3rd
  4. The Creatives4th
  5. Design Garage–
  6. Favour The Brave–
  7. Studio Stu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth brand design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Strategy Collective or The Cream Co. more popular in search?

This chart shows how often people search Google for Strategy Collective and The Cream Co. by name. Each line represents a brand's share of searches for all seven New Plymouth brand design studios we track, month by month, from searches in New Zealand.

Strategy Collective and The Cream Co. among New Plymouth brand design studios in New Zealand, by month

Share of searches by month for Strategy Collective, The Cream Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CreativesStrategy CollectiveDesign GarageFavour The BraveIdyllicStudio StuThe Cream Co.
Nov 202525%35%20%5%10%5%0%
Dec 202533.3%20%13.3%13.3%6.7%6.7%6.7%
Jan 202632%28%16%4%8%8%4%
Feb 202629.4%29.4%17.6%11.8%5.9%0%5.9%
Mar 202631.6%21.1%21.1%10.5%10.5%0%5.3%
Apr 202623.1%19.2%11.5%26.9%11.5%3.8%3.8%
May 202625%45%10%5%5%5%5%
Jun 202637%25.9%14.8%11.1%3.7%3.7%3.7%
Jul 202641.7%29.2%12.5%4.2%8.3%0%4.2%
Aug 202650%20.8%12.5%4.2%4.2%4.2%4.2%
Sep 202647.6%23.8%9.5%4.8%4.8%4.8%4.8%
Oct 202642.9%21.4%7.1%7.1%7.1%7.1%7.1%

How has branded search for Strategy Collective and The Cream Co. changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?

2 changes

  1. In October 2026, The Cream Co. gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.

  2. In October 2026, Strategy Collective lost share of searches among New Plymouth brand design studios in New Zealand, from 23.8% to 21.4%.

How are Strategy Collective’s and The Cream Co.’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Strategy Collective’s and The Cream Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Strategy Collective

3 branded search terms

  • strategy collective
  • strategycollective
  • the strategy collective

The Cream Co.

1 branded search term

  • the cream co

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth brand design studios

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