Idyllic vs Likuid Media:Which is more popular by branded search in New Zealand?
In August 2026, Idyllic had more branded searches than Likuid Media among new plymouth digital marketing agencies in New Zealand. Idyllic was estimated to have 140 branded searches compared to Likuid Media’s 10, and held a 53.8% Share of Search versus Likuid Media’s 3.8%.
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Which is more popular in search, Idyllic or Likuid Media?
Compare New Plymouth digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Idyllic, Likuid Media. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Favour The Brave | Likuid Media |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 10.7% | 3.6% |
| Nov 2025 | 50% | 35.3% | 2.9% | 8.8% | 2.9% |
| Dec 2025 | 40.9% | 36.4% | 4.5% | 13.6% | 4.5% |
| Jan 2026 | 36.4% | 45.5% | 4.5% | 9.1% | 4.5% |
| Feb 2026 | 36% | 40% | 8% | 12% | 4% |
| Mar 2026 | 44.8% | 27.6% | 6.9% | 13.8% | 6.9% |
| Apr 2026 | 47.5% | 22.5% | 5% | 22.5% | 2.5% |
| May 2026 | 38.2% | 44.1% | 2.9% | 8.8% | 5.9% |
| Jun 2026 | 36.4% | 45.5% | 3% | 12.1% | 3% |
| Jul 2026 | 42.9% | 42.9% | 3.6% | 7.1% | 3.6% |
| Aug 2026 | 53.8% | 30.8% | 7.7% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Idyllic and Likuid Media comparison changed over the last 12 months?
3 findings
- Idyllic was ahead of Likuid Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 42.9% to 53.8%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 11 months ending August 2026, Likuid Media’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 3.6% to 3.8%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand new plymouth digital marketing agencies in August 2026?
2 changes
In August 2026, The Creatives overtook Likuid Media to rank 3rd among new plymouth digital marketing agencies in New Zealand, at 7.7%.
In August 2026, Idyllic gained estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 42.9% to 53.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Idyllic’s and Likuid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Idyllic
5 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
- idyllic new plymouth
- idyllic nz
Likuid Media
1 branded search term
- likuid media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.