Favour The Brave vs Idyllic:Which is more popular in New Zealand?
In October 2026, Favour The Brave and Idyllic were level in searches among New Plymouth brand design studios in New Zealand, with an estimated 10 branded searches each, at 7.1% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth brand design studios, Idyllic appeared in three of the four answers and Favour The Brave in none.
Who do people search for more?
Favour The Brave and Idyllic are searched for about as often as each other.
Who does AI mention more?
Idyllic, mentioned in 3 of 4 answers, Favour The Brave in 0
Who does AI recommend more?
Idyllic, the only one of the two named
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Top New Plymouth brand design studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Idyllic was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Favour The Brave did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Creatives3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Strategy Collective3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Idyllic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Cream Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Design Garage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Favour The Brave0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Stu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth brand design studios
4 answers
Asked ChatGPT
“Which brand design studio should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best brand design studios in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best brand design studio in New Plymouth, New Zealand for a new company identity?”
Searched Google, AI Overview
“logo design new plymouth”
Searched Google, AI Overview
“brand design studio new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Favour The Brave or Idyllic more popular in search?
This chart shows how often people search Google for Favour The Brave and Idyllic by name. Each line represents a brand's share of searches for all seven New Plymouth brand design studios we track, month by month, from searches in New Zealand.
Share of searches by month for Favour The Brave, Idyllic. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Creatives | Strategy Collective | Design Garage | Favour The Brave | Idyllic | Studio Stu | The Cream Co. |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25% | 35% | 20% | 5% | 10% | 5% | 0% |
| Dec 2025 | 33.3% | 20% | 13.3% | 13.3% | 6.7% | 6.7% | 6.7% |
| Jan 2026 | 32% | 28% | 16% | 4% | 8% | 8% | 4% |
| Feb 2026 | 29.4% | 29.4% | 17.6% | 11.8% | 5.9% | 0% | 5.9% |
| Mar 2026 | 31.6% | 21.1% | 21.1% | 10.5% | 10.5% | 0% | 5.3% |
| Apr 2026 | 23.1% | 19.2% | 11.5% | 26.9% | 11.5% | 3.8% | 3.8% |
| May 2026 | 25% | 45% | 10% | 5% | 5% | 5% | 5% |
| Jun 2026 | 37% | 25.9% | 14.8% | 11.1% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 41.7% | 29.2% | 12.5% | 4.2% | 8.3% | 0% | 4.2% |
| Aug 2026 | 50% | 20.8% | 12.5% | 4.2% | 4.2% | 4.2% | 4.2% |
| Sep 2026 | 47.6% | 23.8% | 9.5% | 4.8% | 4.8% | 4.8% | 4.8% |
| Oct 2026 | 42.9% | 21.4% | 7.1% | 7.1% | 7.1% | 7.1% | 7.1% |
How has branded search for Favour The Brave and Idyllic changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Favour The Brave took it in December 2025, Idyllic took it in January 2026, Favour The Brave took it in February 2026, Idyllic took it in July 2026.
- Across the 12 months ending October 2026, Favour The Brave’s share of searches among New Plymouth brand design studios in New Zealand moved from 5% to 7.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth brand design studios in New Zealand moved from 10% to 7.1%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand New Plymouth brand design studios in October 2026?
2 changes
In October 2026, Favour The Brave gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.
In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%.
How are Favour The Brave’s and Idyllic’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Favour The Brave’s and Idyllic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Favour The Brave
2 branded search terms
- favour the brave
- favourthebrave
Idyllic
3 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
Other head-to-heads among New Plymouth brand design studios
- The Creatives vs Strategy Collective: compare popularity
- The Creatives vs Design Garage: compare popularity
- The Creatives vs Favour The Brave: compare popularity
- The Creatives vs Idyllic: compare popularity
- Strategy Collective vs Design Garage: compare popularity
- Strategy Collective vs Favour The Brave: compare popularity
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