Design Garage vs Idyllic:Which is more popular by branded search in New Zealand?
In August 2026, Idyllic had more branded searches than Design Garage among new plymouth brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to Design Garage’s 10, and held a 51.9% Share of Search versus Design Garage’s 3.7%.
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Which is more popular in search, Design Garage or Idyllic?
Compare New Plymouth brand design studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Idyllic, Design Garage. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Design Garage | Favour The Brave | Studio Stu |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 3.6% | 10.7% | 0% |
| Nov 2025 | 48.6% | 34.3% | 2.9% | 2.9% | 8.6% | 2.9% |
| Dec 2025 | 39.1% | 34.8% | 4.3% | 4.3% | 13% | 4.3% |
| Jan 2026 | 33.3% | 41.7% | 4.2% | 4.2% | 8.3% | 8.3% |
| Feb 2026 | 36% | 40% | 8% | 4% | 12% | 0% |
| Mar 2026 | 46.4% | 28.6% | 7.1% | 3.6% | 14.3% | 0% |
| Apr 2026 | 45.2% | 21.4% | 4.8% | 2.4% | 21.4% | 4.8% |
| May 2026 | 38.2% | 44.1% | 2.9% | 2.9% | 8.8% | 2.9% |
| Jun 2026 | 35.3% | 44.1% | 2.9% | 2.9% | 11.8% | 2.9% |
| Jul 2026 | 41.4% | 41.4% | 3.4% | 3.4% | 6.9% | 3.4% |
| Aug 2026 | 51.9% | 29.6% | 7.4% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Design Garage and Idyllic comparison changed over the last 12 months?
3 findings
- Idyllic was ahead of Design Garage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Design Garage’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 42.9% to 51.9%, and its estimated monthly branded searches moved from 120 to 140.
How did search popularity change for New Zealand new plymouth brand design studios in August 2026?
2 changes
In August 2026, The Creatives overtook Design Garage to rank 3rd among new plymouth brand design studios in New Zealand, at 7.4%.
In August 2026, Idyllic gained estimated Share of Search among new plymouth brand design studios in New Zealand, from 41.4% to 51.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Design Garage’s and Idyllic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Design Garage
1 branded search term
- design garage new plymouth
Idyllic
5 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
- idyllic new plymouth
- idyllic nz
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