Design Garage vs Strategy Collective:Which is more popular by branded search in New Zealand?
In August 2026, Strategy Collective had more branded searches than Design Garage among new plymouth brand design studios in New Zealand. Strategy Collective was estimated to have 80 branded searches compared to Design Garage’s 10, and held a 29.6% Share of Search versus Design Garage’s 3.7%.
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Which is more popular in search, Design Garage or Strategy Collective?
Compare New Plymouth brand design studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strategy Collective, Design Garage. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Design Garage | Favour The Brave | Studio Stu |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 3.6% | 10.7% | 0% |
| Nov 2025 | 48.6% | 34.3% | 2.9% | 2.9% | 8.6% | 2.9% |
| Dec 2025 | 39.1% | 34.8% | 4.3% | 4.3% | 13% | 4.3% |
| Jan 2026 | 33.3% | 41.7% | 4.2% | 4.2% | 8.3% | 8.3% |
| Feb 2026 | 36% | 40% | 8% | 4% | 12% | 0% |
| Mar 2026 | 46.4% | 28.6% | 7.1% | 3.6% | 14.3% | 0% |
| Apr 2026 | 45.2% | 21.4% | 4.8% | 2.4% | 21.4% | 4.8% |
| May 2026 | 38.2% | 44.1% | 2.9% | 2.9% | 8.8% | 2.9% |
| Jun 2026 | 35.3% | 44.1% | 2.9% | 2.9% | 11.8% | 2.9% |
| Jul 2026 | 41.4% | 41.4% | 3.4% | 3.4% | 6.9% | 3.4% |
| Aug 2026 | 51.9% | 29.6% | 7.4% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Design Garage and Strategy Collective comparison changed over the last 12 months?
3 findings
- Strategy Collective was ahead of Design Garage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Design Garage’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Strategy Collective’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 35.7% to 29.6%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand new plymouth brand design studios in August 2026?
2 changes
In August 2026, The Creatives overtook Design Garage to rank 3rd among new plymouth brand design studios in New Zealand, at 7.4%.
In August 2026, Strategy Collective lost estimated Share of Search among new plymouth brand design studios in New Zealand, from 41.4% to 29.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Design Garage’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Design Garage
1 branded search term
- design garage new plymouth
Strategy Collective
3 branded search terms
- strategy collective
- strategycollective
- the strategy collective
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