Brandwave

How popular isHayward?

In September 2026, people searched for Hayward by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 3% of all New Zealand pool pump brand searches, placing Hayward fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about pool pump brands, Hayward appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Hayward is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. DaveyShare of searches 31.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. PentairShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. ZodiacShare of searches 24.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AstralShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HaywardShare of searches 3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top pool pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hayward is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. AstralPool2nd
  3. Pentair3rd
  4. Hayward4th
  5. Zodiac–
  6. Astral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstralPool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool pump brands

5 answers

  • Asked ChatGPT

    “Which pool pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair

  • Asked ChatGPT

    “What are the best pool pump brands in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
    4. 4Hayward

  • Asked ChatGPT

    “What's the best pool pump brand in New Zealand for a backyard pool?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair

  • Searched Google, AI Overview

    “swimming pool pump nz”

    1. Searched Google, AI Overview

      “pool pump nz”

      1. 1Davey

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which pool pump brands compete with Hayward?

    Hayward against pool pump brands in New Zealand, by month

    Share of searches by month for Davey, Pentair, Zodiac, Astral, Hayward. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDaveyPentairZodiacAstralHaywardAstralPool
    Oct 202529.5%29.5%28.4%5.7%3.4%3.4%
    Nov 202526.8%26.8%30.9%7.2%5.2%3.1%
    Dec 202527.6%27.6%31.6%5.3%5.3%2.6%
    Jan 202629.9%29.9%27.6%5.7%4.6%2.3%
    Feb 202628.4%35.1%25.7%5.4%4.1%1.4%
    Mar 202631.8%39.4%15.2%4.5%4.5%4.5%
    Apr 202632.8%40.6%12.5%4.7%4.7%4.7%
    May 202631.3%47.8%9%4.5%4.5%3%
    Jun 202635%43.3%10%6.7%3.3%1.7%
    Jul 202625.5%47.3%10.9%7.3%3.6%5.5%
    Aug 202631.3%38.8%17.9%4.5%4.5%3%
    Sep 202631.8%31.8%24.2%7.6%3%1.5%

    1. 1.Davey

      31.8%

      Moved from 2nd to 1st. 210 estimated branded searches, 0% vs prior month. Share +0.5 points.

    2. 2.Pentair

      31.8%

      Moved from 1st to 2nd. 210 estimated branded searches, -19.2% vs prior month. Share -7 points.

    3. 3.Zodiac

      24.2%

      Held 3rd. 160 estimated branded searches, +33.3% vs prior month. Share +6.3 points.

    4. 4.Astral

      7.6%

      Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +3.1 points.

    5. 5.Hayward

      3%

      Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -1.4 points.

    6. 6.AstralPool

      1.5%

      Held 6th. 10 estimated branded searches, -50% vs prior month. Share -1.5 points.

    Compare popularity between Hayward and its closest rivals

    How has branded search demand for Hayward changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Hayward in New Zealand fell from 30 to 20.
    • Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands in New Zealand peaked at 5.3% in December 2025 and was lowest at 3% in September 2026.
    • Across the 12 months ending September 2026, Hayward rose from 6th to 5th among pool pump brands in New Zealand.

    How did search popularity change for New Zealand pool pump brands in September 2026?

    6 changes

    1. In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%.

    2. In September 2026, Astral gained share of searches among pool pump brands in New Zealand, from 4.5% to 7.6%.

    3. In September 2026, Pentair lost share of searches among pool pump brands in New Zealand, from 38.8% to 31.8%.

    4. In September 2026, AstralPool lost share of searches among pool pump brands in New Zealand, from 3% to 1.5%.

    5. In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%.

    6. In September 2026, Davey rose from 2nd to 1st among pool pump brands in New Zealand.

    How are Hayward’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hayward pool
    • hayward pool pump

    Do you work for Hayward? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Hayward compete?

    Hayward is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Sand filter brands7th of 70.16%Show ranking
    Pool pump brands5th of 63%Shown above
    Pool cleaner brands4th of 44.4%Show ranking
    Creator with pink hair and a pink jacket

    Is Hayward your brand?

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