Brandwave

AstralPool vs Hayward:Which is more popular?

In September 2026, Hayward had more branded searches than AstralPool among pool pump brands in New Zealand. Hayward had about 20 branded searches, while AstralPool had 10. Hayward made up 3% of all pool pump brand searches we track, and AstralPool accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about pool pump brands, AstralPool appeared in three of the five answers and Hayward in one. AstralPool was mentioned before Hayward in every answer.

Among pool pump brands in New Zealand in September 2026

Who do people search for more?

Hayward, about 2 searches for every 1 for AstralPool

Hayward 20 searchesAstralPool 10 searches

Who does AI mention more?

AstralPool, mentioned in 3 of 5 answers, Hayward in 1

AstralPool in 3 of 5Hayward in 1 of 5

Who does AI recommend more?

AstralPool, named ahead of Hayward in every answer

AstralPool first in 3Hayward never first

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Top pool pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AstralPool was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AstralPool was listed before Hayward in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. AstralPool2nd
  3. Pentair3rd
  4. Hayward4th
  5. Zodiac–
  6. Astral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstralPool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool pump brands

5 answers

  • Asked ChatGPT

    “Which pool pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair

  • Asked ChatGPT

    “What are the best pool pump brands in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
    4. 4Hayward

  • Asked ChatGPT

    “What's the best pool pump brand in New Zealand for a backyard pool?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair

  • Searched Google, AI Overview

    “swimming pool pump nz”

    1. Searched Google, AI Overview

      “pool pump nz”

      1. 1Davey

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is AstralPool or Hayward more popular in search?

    This chart shows how often people search Google for AstralPool and Hayward by name. Each line represents a brand's share of searches for all six pool pump brands we track, month by month, from searches in New Zealand.

    AstralPool and Hayward among pool pump brands in New Zealand, by month

    Share of searches by month for Hayward, AstralPool. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDaveyPentairZodiacAstralHaywardAstralPool
    Oct 202529.5%29.5%28.4%5.7%3.4%3.4%
    Nov 202526.8%26.8%30.9%7.2%5.2%3.1%
    Dec 202527.6%27.6%31.6%5.3%5.3%2.6%
    Jan 202629.9%29.9%27.6%5.7%4.6%2.3%
    Feb 202628.4%35.1%25.7%5.4%4.1%1.4%
    Mar 202631.8%39.4%15.2%4.5%4.5%4.5%
    Apr 202632.8%40.6%12.5%4.7%4.7%4.7%
    May 202631.3%47.8%9%4.5%4.5%3%
    Jun 202635%43.3%10%6.7%3.3%1.7%
    Jul 202625.5%47.3%10.9%7.3%3.6%5.5%
    Aug 202631.3%38.8%17.9%4.5%4.5%3%
    Sep 202631.8%31.8%24.2%7.6%3%1.5%

    How has the AstralPool and Hayward comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: AstralPool took it in July 2026, Hayward took it in August 2026.
    • Across the 12 months ending September 2026, AstralPool’s share of searches among pool pump brands in New Zealand moved from 3.4% to 1.5%, and its estimated monthly branded searches moved from 30 to 10.
    • Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 30 to 20.

    How did search popularity change for New Zealand pool pump brands in September 2026?

    2 changes

    1. In September 2026, AstralPool lost share of searches among pool pump brands in New Zealand, from 3% to 1.5%.

    2. In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using AstralPool’s and Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    AstralPool

    1 branded search term

    • astralpool

    Hayward

    2 branded search terms

    • hayward pool
    • hayward pool pump

    How the Brand Demand Index is measured

    Other head-to-heads among pool pump brands

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