Brandwave

How popular isHayward?

In September 2026, people searched for Hayward by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.16% of all New Zealand sand filter brand searches, placing Hayward seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about sand filter brands, Hayward appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Hayward is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. JacuzziShare of searches 40.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BestwayShare of searches 36.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. IntexShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WatercoShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. HaywardShare of searches 0.16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top sand filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hayward is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waterco1st
  2. AstralPool2nd
  3. Bestway3rd
  4. Davey4th
  5. Hayward5th
  6. Jacuzzi–
  7. Intex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AstralPool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bestway2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jacuzzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sand filter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sand filter brands compete with Hayward?

Hayward against sand filter brands in New Zealand, by month

Share of searches by month for Jacuzzi, Bestway, Intex, Waterco, Davey, Hayward. The figures are in the table below the chart.

View monthly share of searches table
MonthJacuzziBestwayIntexWatercoDaveyAstralPoolHayward
Oct 202535%45.3%10%6%3.3%0.38%0.13%
Nov 202516.5%67.8%10.5%3.5%1.5%0.18%0.06%
Dec 202514.8%72.4%8.9%2.5%1.1%0.11%0.05%
Jan 202622.3%61.3%8.9%4.7%2.5%0.2%0.1%
Feb 202642.4%37.8%8.5%7.1%3.8%0.18%0.18%
Mar 202651.2%24.5%9.4%9.8%4.3%0.61%0.2%
Apr 202661.3%17.2%7.7%7.7%5.1%0.73%0.24%
May 202660.9%16.9%8.8%7.6%5%0.48%0.24%
Jun 202657.5%18.7%9.3%9.1%4.9%0.23%0.23%
Jul 202658.4%19.4%9.1%8.9%3.2%0.68%0.23%
Aug 202651.1%28.3%8.6%6.9%4.5%0.43%0.21%
Sep 202640.2%36.9%11.5%7.7%3.4%0.16%0.16%

  1. 1.Jacuzzi

    40.2%

    Held 1st. 2.5K estimated branded searches, +4.6% vs prior month. Share -10.9 points.

  2. 2.Bestway

    36.9%

    Held 2nd. 2.3K estimated branded searches, +73.5% vs prior month. Share +8.6 points.

  3. 3.Intex

    11.5%

    Held 3rd. 710 estimated branded searches, +77.5% vs prior month. Share +2.9 points.

  4. 4.Waterco

    7.7%

    Held 4th. 480 estimated branded searches, +50% vs prior month. Share +0.9 points.

  5. 5.Davey

    3.4%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.AstralPool

    0.16%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.

  7. 7.Hayward

    0.16%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Hayward and its closest rivals

How has branded search demand for Hayward changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hayward in New Zealand fell from 30 to 20.
  • Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand held steady, from 0.13% to 0.16%.

How did search popularity change for New Zealand sand filter brands in September 2026?

6 changes

  1. In September 2026, Bestway gained share of searches among sand filter brands in New Zealand, from 28.3% to 36.9%.

  2. In September 2026, Intex gained share of searches among sand filter brands in New Zealand, from 8.6% to 11.5%.

  3. In September 2026, Waterco gained share of searches among sand filter brands in New Zealand, from 6.9% to 7.7%.

  4. In September 2026, Jacuzzi lost share of searches among sand filter brands in New Zealand, from 51.1% to 40.2%.

  5. In September 2026, Davey lost share of searches among sand filter brands in New Zealand, from 4.5% to 3.4%.

  6. Estimated monthly branded searches for AstralPool in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are Hayward’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hayward pool
  • hayward pool pump

Do you work for Hayward? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hayward compete?

Hayward is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sand filter brands7th of 70.16%Shown above
Pool pump brands5th of 63%Show ranking
Pool cleaner brands4th of 44.4%Show ranking
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Is Hayward your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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