Bestway vs Hayward:Which is more popular?
In September 2026, Bestway had more branded searches than Hayward among sand filter brands in New Zealand. Bestway had about 2,290 branded searches, while Hayward had 10. Bestway made up 36.9% of all sand filter brand searches we track, and Hayward accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about sand filter brands, Bestway appeared in two of the five answers and Hayward in one. Bestway was mentioned before Hayward in two out of three answers that named either.
Who do people search for more?
Bestway, about 229 searches for every 1 for Hayward
Who does AI mention more?
Bestway, mentioned in 2 of 5 answers, Hayward in 1
Who does AI recommend more?
Bestway, named ahead of Hayward in 2 of 3 answers
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Top sand filter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bestway was listed before Hayward in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Waterco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AstralPool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bestway2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jacuzzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sand filter brands
5 answers
Asked ChatGPT
“Which sand filter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sand filter brands in New Zealand?”
Asked ChatGPT
“What's the best sand filter brand in New Zealand for a swimming pool?”
Searched Google, AI Overview
“pool sand filter nz”
Searched Google, AI Overview
“pool filter system”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bestway or Hayward more popular in search?
This chart shows how often people search Google for Bestway and Hayward by name. Each line represents a brand's share of searches for all seven sand filter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bestway, Hayward. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jacuzzi | Bestway | Intex | Waterco | Davey | AstralPool | Hayward |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 45.3% | 10% | 6% | 3.3% | 0.38% | 0.13% |
| Nov 2025 | 16.5% | 67.8% | 10.5% | 3.5% | 1.5% | 0.18% | 0.06% |
| Dec 2025 | 14.8% | 72.4% | 8.9% | 2.5% | 1.1% | 0.11% | 0.05% |
| Jan 2026 | 22.3% | 61.3% | 8.9% | 4.7% | 2.5% | 0.2% | 0.1% |
| Feb 2026 | 42.4% | 37.8% | 8.5% | 7.1% | 3.8% | 0.18% | 0.18% |
| Mar 2026 | 51.2% | 24.5% | 9.4% | 9.8% | 4.3% | 0.61% | 0.2% |
| Apr 2026 | 61.3% | 17.2% | 7.7% | 7.7% | 5.1% | 0.73% | 0.24% |
| May 2026 | 60.9% | 16.9% | 8.8% | 7.6% | 5% | 0.48% | 0.24% |
| Jun 2026 | 57.5% | 18.7% | 9.3% | 9.1% | 4.9% | 0.23% | 0.23% |
| Jul 2026 | 58.4% | 19.4% | 9.1% | 8.9% | 3.2% | 0.68% | 0.23% |
| Aug 2026 | 51.1% | 28.3% | 8.6% | 6.9% | 4.5% | 0.43% | 0.21% |
| Sep 2026 | 40.2% | 36.9% | 11.5% | 7.7% | 3.4% | 0.16% | 0.16% |
How has the Bestway and Hayward comparison changed over the last 12 months?
3 findings
- Bestway was ahead of Hayward in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bestway’s share of searches among sand filter brands in New Zealand moved from 45.3% to 36.9%, and its estimated monthly branded searches moved from 3.6K to 2.3K.
- Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand sand filter brands in September 2026?
1 change
In September 2026, Bestway gained share of searches among sand filter brands in New Zealand, from 28.3% to 36.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bestway’s and Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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