AstralPool vs Hayward:Which is more popular?

In September 2026, AstralPool and Hayward were level in searches among sand filter brands in New Zealand, with an estimated 10 branded searches each, at 0.16% of the total each. When we asked ChatGPT and Google AI Overviews about sand filter brands, AstralPool appeared in four of the five answers and Hayward in one. AstralPool was mentioned before Hayward in every answer that named either.

Among sand filter brands in New Zealand in September 2026

Who do people search for more?

AstralPool and Hayward are searched for about as often as each other.

AstralPool 10 searchesHayward 10 searches

Who does AI mention more?

AstralPool, mentioned in 4 of 5 answers, Hayward in 1

AstralPool in 4 of 5Hayward in 1 of 5

Who does AI recommend more?

AstralPool, named ahead of Hayward in 4 of 4 answers

AstralPool first in 4Hayward never first

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Top sand filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AstralPool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AstralPool was listed before Hayward in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Waterco	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Davey	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
AstralPool	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bestway	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Hayward	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Jacuzzi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Intex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Waterco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AstralPool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bestway2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jacuzzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sand filter brands

5 answers

Asked ChatGPT
“Which sand filter brand should I buy in New Zealand?”
1. 1AstralPool
2. 2Waterco
3. 3Davey
Asked ChatGPT
“What are the best sand filter brands in New Zealand?”
1. 1Waterco
2. 2AstralPool
3. 3Davey
4. 4Hayward
Asked ChatGPT
“What's the best sand filter brand in New Zealand for a swimming pool?”
1. 1Waterco
2. 2AstralPool
3. 3Davey
Searched Google, AI Overview
“pool sand filter nz”
1. 1Bestway
2. 2AstralPool
Searched Google, AI Overview
“pool filter system”
1. 1Bestway
2. 2Waterco
3. 3Davey

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AstralPool or Hayward more popular in search?

This chart shows how often people search Google for AstralPool and Hayward by name. Each line represents a brand's share of searches for all seven sand filter brands we track, month by month, from searches in New Zealand.

AstralPool and Hayward among sand filter brands in New Zealand, by month

Month	Jacuzzi	Bestway	Intex	Waterco	Davey	AstralPool	Hayward
Oct 2025	35%	45.3%	10%	6%	3.3%	0.38%	0.13%
Nov 2025	16.5%	67.8%	10.5%	3.5%	1.5%	0.18%	0.06%
Dec 2025	14.8%	72.4%	8.9%	2.5%	1.1%	0.11%	0.05%
Jan 2026	22.3%	61.3%	8.9%	4.7%	2.5%	0.2%	0.1%
Feb 2026	42.4%	37.8%	8.5%	7.1%	3.8%	0.18%	0.18%
Mar 2026	51.2%	24.5%	9.4%	9.8%	4.3%	0.61%	0.2%
Apr 2026	61.3%	17.2%	7.7%	7.7%	5.1%	0.73%	0.24%
May 2026	60.9%	16.9%	8.8%	7.6%	5%	0.48%	0.24%
Jun 2026	57.5%	18.7%	9.3%	9.1%	4.9%	0.23%	0.23%
Jul 2026	58.4%	19.4%	9.1%	8.9%	3.2%	0.68%	0.23%
Aug 2026	51.1%	28.3%	8.6%	6.9%	4.5%	0.43%	0.21%
Sep 2026	40.2%	36.9%	11.5%	7.7%	3.4%	0.16%	0.16%

How has the AstralPool and Hayward comparison changed over the last 12 months?

3 findings

AstralPool was ahead of Hayward in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, AstralPool’s share of searches among sand filter brands in New Zealand moved from 0.38% to 0.16%, and its estimated monthly branded searches moved from 30 to 10.
Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand sand filter brands in September 2026?

1 change

Estimated monthly branded searches for AstralPool in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AstralPool’s and Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.