Hayward vs Waterco:Which is more popular?
In September 2026, Waterco had more branded searches than Hayward among sand filter brands in New Zealand. Waterco had about 480 branded searches, while Hayward had 10. Waterco made up 7.7% of all sand filter brand searches we track, and Hayward accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about sand filter brands, Waterco appeared in four of the five answers and Hayward in one. Waterco was mentioned before Hayward in every answer that named either.
Who do people search for more?
Waterco, about 48 searches for every 1 for Hayward
Who does AI mention more?
Waterco, mentioned in 4 of 5 answers, Hayward in 1
Who does AI recommend more?
Waterco, named ahead of Hayward in 4 of 4 answers
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Top sand filter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waterco was listed before Hayward in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AstralPool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bestway2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jacuzzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sand filter brands
5 answers
Asked ChatGPT
“Which sand filter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sand filter brands in New Zealand?”
Asked ChatGPT
“What's the best sand filter brand in New Zealand for a swimming pool?”
Searched Google, AI Overview
“pool sand filter nz”
Searched Google, AI Overview
“pool filter system”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hayward or Waterco more popular in search?
This chart shows how often people search Google for Hayward and Waterco by name. Each line represents a brand's share of searches for all seven sand filter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Waterco, Hayward. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jacuzzi | Bestway | Intex | Waterco | Davey | AstralPool | Hayward |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 45.3% | 10% | 6% | 3.3% | 0.38% | 0.13% |
| Nov 2025 | 16.5% | 67.8% | 10.5% | 3.5% | 1.5% | 0.18% | 0.06% |
| Dec 2025 | 14.8% | 72.4% | 8.9% | 2.5% | 1.1% | 0.11% | 0.05% |
| Jan 2026 | 22.3% | 61.3% | 8.9% | 4.7% | 2.5% | 0.2% | 0.1% |
| Feb 2026 | 42.4% | 37.8% | 8.5% | 7.1% | 3.8% | 0.18% | 0.18% |
| Mar 2026 | 51.2% | 24.5% | 9.4% | 9.8% | 4.3% | 0.61% | 0.2% |
| Apr 2026 | 61.3% | 17.2% | 7.7% | 7.7% | 5.1% | 0.73% | 0.24% |
| May 2026 | 60.9% | 16.9% | 8.8% | 7.6% | 5% | 0.48% | 0.24% |
| Jun 2026 | 57.5% | 18.7% | 9.3% | 9.1% | 4.9% | 0.23% | 0.23% |
| Jul 2026 | 58.4% | 19.4% | 9.1% | 8.9% | 3.2% | 0.68% | 0.23% |
| Aug 2026 | 51.1% | 28.3% | 8.6% | 6.9% | 4.5% | 0.43% | 0.21% |
| Sep 2026 | 40.2% | 36.9% | 11.5% | 7.7% | 3.4% | 0.16% | 0.16% |
How has the Hayward and Waterco comparison changed over the last 12 months?
3 findings
- Waterco was ahead of Hayward in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Waterco’s share of searches among sand filter brands in New Zealand moved from 6% to 7.7%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand sand filter brands in September 2026?
1 change
In September 2026, Waterco gained share of searches among sand filter brands in New Zealand, from 6.9% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hayward’s and Waterco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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