Brandwave

How popular isHayward?

In September 2026, people searched for Hayward by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 4.4% of all New Zealand pool cleaner brand searches, placing Hayward fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about pool cleaner brands, Hayward appeared in three of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Hayward is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. DolphinShare of searches 42.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ZodiacShare of searches 35.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. MaytronicsShare of searches 17.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. HaywardShare of searches 4.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top pool cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hayward was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hayward is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dolphin1st
  2. Maytronics2nd
  3. Zodiac3rd
  4. Hayward4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dolphin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zodiac3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maytronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hayward3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about pool cleaner brands

4 answers

  • Asked ChatGPT

    “Which pool cleaner brand should I buy in New Zealand?”

    1. 1Dolphin
    2. 2Maytronics
    3. 3Zodiac
    4. 4Hayward

  • Asked ChatGPT

    “What are the best pool cleaner brands in New Zealand?”

    1. 1Dolphin
    2. 2Zodiac
    3. 3Hayward
    4. 4Maytronics

  • Asked ChatGPT

    “What's the best pool cleaner brand in New Zealand for a backyard pool?”

    1. 1Maytronics
    2. 2Dolphin
    3. 3Zodiac

  • Searched Google, AI Overview

    “best pool cleaner”

    1. 1Dolphin
    2. 2Hayward

  • Searched Google, AI Overview

    “robot pool cleaner nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pool cleaner brands compete with Hayward?

Hayward against pool cleaner brands in New Zealand, by month

Share of searches by month for Dolphin, Zodiac, Maytronics, Hayward. The figures are in the table below the chart.

View monthly share of searches table
MonthDolphinZodiacMaytronicsHayward
Oct 202544.6%38.5%12.3%4.6%
Nov 202551.2%35.7%7.1%6%
Dec 202549.3%33.8%11.3%5.6%
Jan 202646%38.1%9.5%6.3%
Feb 202639.6%39.6%14.6%6.3%
Mar 202651.4%27%13.5%8.1%
Apr 202646.2%30.8%11.5%11.5%
May 202645.5%27.3%13.6%13.6%
Jun 202642.1%31.6%15.8%10.5%
Jul 202640%30%20%10%
Aug 202644.4%33.3%13.9%8.3%
Sep 202642.2%35.6%17.8%4.4%

  1. 1.Dolphin

    42.2%

    Held 1st. 190 estimated branded searches, +18.8% vs prior month. Share -2.2 points.

  2. 2.Zodiac

    35.6%

    Held 2nd. 160 estimated branded searches, +33.3% vs prior month. Share +2.2 points.

  3. 3.Maytronics

    17.8%

    Held 3rd. 80 estimated branded searches, +60% vs prior month. Share +3.9 points.

  4. 4.Hayward

    4.4%

    Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -3.9 points.

Compare popularity between Hayward and its closest rivals

How has branded search demand for Hayward changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hayward in New Zealand fell from 30 to 20.
  • Across the 12 months ending September 2026, Hayward’s share of searches among pool cleaner brands in New Zealand peaked at 13.6% in May 2026 and was lowest at 4.4% in September 2026.

How did search popularity change for New Zealand pool cleaner brands in September 2026?

4 changes

  1. In September 2026, Maytronics gained share of searches among pool cleaner brands in New Zealand, from 13.9% to 17.8%.

  2. In September 2026, Zodiac gained share of searches among pool cleaner brands in New Zealand, from 33.3% to 35.6%.

  3. In September 2026, Hayward lost share of searches among pool cleaner brands in New Zealand, from 8.3% to 4.4%.

  4. In September 2026, Dolphin lost share of searches among pool cleaner brands in New Zealand, from 44.4% to 42.2%.

How are Hayward’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hayward pool
  • hayward pool pump

Do you work for Hayward? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hayward compete?

Hayward is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sand filter brands7th of 70.16%Show ranking
Pool pump brands5th of 63%Show ranking
Pool cleaner brands4th of 44.4%Shown above
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Is Hayward your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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