Hayward vs Zodiac:Which is more popular?
In September 2026, Zodiac had more branded searches than Hayward among pool cleaner brands in New Zealand. Zodiac had about 160 branded searches, while Hayward had 20. Zodiac made up 35.6% of all pool cleaner brand searches we track, and Hayward accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about pool cleaner brands, Hayward and Zodiac each appeared in three of the four answers. Zodiac was mentioned before Hayward in three out of four answers.
Who do people search for more?
Zodiac, about 8 searches for every 1 for Hayward
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Zodiac, named ahead of Hayward in 3 of 4 answers
Follow Hayward vs Zodiac and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pool cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hayward was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Zodiac was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zodiac was listed before Hayward in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dolphin1st- Maytronics2nd
- Zodiac3rd
Hayward4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dolphin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Zodiac3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maytronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hayward3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about pool cleaner brands
4 answers
Asked ChatGPT
“Which pool cleaner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pool cleaner brands in New Zealand?”
Asked ChatGPT
“What's the best pool cleaner brand in New Zealand for a backyard pool?”
Searched Google, AI Overview
“best pool cleaner”
Searched Google, AI Overview
“robot pool cleaner nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hayward or Zodiac more popular in search?
This chart shows how often people search Google for Hayward and Zodiac by name. Each line represents a brand's share of searches for all four pool cleaner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zodiac, Hayward. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dolphin | Zodiac | Maytronics | Hayward |
|---|---|---|---|---|
| Oct 2025 | 44.6% | 38.5% | 12.3% | 4.6% |
| Nov 2025 | 51.2% | 35.7% | 7.1% | 6% |
| Dec 2025 | 49.3% | 33.8% | 11.3% | 5.6% |
| Jan 2026 | 46% | 38.1% | 9.5% | 6.3% |
| Feb 2026 | 39.6% | 39.6% | 14.6% | 6.3% |
| Mar 2026 | 51.4% | 27% | 13.5% | 8.1% |
| Apr 2026 | 46.2% | 30.8% | 11.5% | 11.5% |
| May 2026 | 45.5% | 27.3% | 13.6% | 13.6% |
| Jun 2026 | 42.1% | 31.6% | 15.8% | 10.5% |
| Jul 2026 | 40% | 30% | 20% | 10% |
| Aug 2026 | 44.4% | 33.3% | 13.9% | 8.3% |
| Sep 2026 | 42.2% | 35.6% | 17.8% | 4.4% |
How has the Hayward and Zodiac comparison changed over the last 12 months?
3 findings
- Zodiac was ahead of Hayward in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hayward’s share of searches among pool cleaner brands in New Zealand moved from 4.6% to 4.4%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool cleaner brands in New Zealand moved from 38.5% to 35.6%, and its estimated monthly branded searches moved from 250 to 160.
How did search popularity change for New Zealand pool cleaner brands in September 2026?
2 changes
In September 2026, Zodiac gained share of searches among pool cleaner brands in New Zealand, from 33.3% to 35.6%.
In September 2026, Hayward lost share of searches among pool cleaner brands in New Zealand, from 8.3% to 4.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hayward’s and Zodiac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pool cleaner brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.