Brandwave

Hayward vs Maytronics:Which is more popular?

In September 2026, Maytronics had more branded searches than Hayward among pool cleaner brands in New Zealand. Maytronics had about 80 branded searches, while Hayward had 20. Maytronics made up 17.8% of all pool cleaner brand searches we track, and Hayward accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about pool cleaner brands, Hayward and Maytronics each appeared in three of the four answers. Hayward and Maytronics were each mentioned first in two of the four answers.

Among pool cleaner brands in New Zealand in September 2026

Who do people search for more?

Maytronics, about 4 searches for every 1 for Hayward

Maytronics 80 searchesHayward 20 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Hayward in 3 of 4Maytronics in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Hayward first in 2Maytronics first in 2

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Top pool cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hayward was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Maytronics was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hayward and Maytronics were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dolphin1st
  2. Maytronics2nd
  3. Zodiac3rd
  4. Hayward4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dolphin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zodiac3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maytronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hayward3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about pool cleaner brands

4 answers

  • Asked ChatGPT

    “Which pool cleaner brand should I buy in New Zealand?”

    1. 1Dolphin
    2. 2Maytronics
    3. 3Zodiac
    4. 4Hayward

  • Asked ChatGPT

    “What are the best pool cleaner brands in New Zealand?”

    1. 1Dolphin
    2. 2Zodiac
    3. 3Hayward
    4. 4Maytronics

  • Asked ChatGPT

    “What's the best pool cleaner brand in New Zealand for a backyard pool?”

    1. 1Maytronics
    2. 2Dolphin
    3. 3Zodiac

  • Searched Google, AI Overview

    “best pool cleaner”

    1. 1Dolphin
    2. 2Hayward

  • Searched Google, AI Overview

    “robot pool cleaner nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hayward or Maytronics more popular in search?

This chart shows how often people search Google for Hayward and Maytronics by name. Each line represents a brand's share of searches for all four pool cleaner brands we track, month by month, from searches in New Zealand.

Hayward and Maytronics among pool cleaner brands in New Zealand, by month

Share of searches by month for Maytronics, Hayward. The figures are in the table below the chart.

View monthly share of searches table
MonthDolphinZodiacMaytronicsHayward
Oct 202544.6%38.5%12.3%4.6%
Nov 202551.2%35.7%7.1%6%
Dec 202549.3%33.8%11.3%5.6%
Jan 202646%38.1%9.5%6.3%
Feb 202639.6%39.6%14.6%6.3%
Mar 202651.4%27%13.5%8.1%
Apr 202646.2%30.8%11.5%11.5%
May 202645.5%27.3%13.6%13.6%
Jun 202642.1%31.6%15.8%10.5%
Jul 202640%30%20%10%
Aug 202644.4%33.3%13.9%8.3%
Sep 202642.2%35.6%17.8%4.4%

How has the Hayward and Maytronics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pool cleaner brands in September 2026?

2 changes

  1. In September 2026, Maytronics gained share of searches among pool cleaner brands in New Zealand, from 13.9% to 17.8%.

  2. In September 2026, Hayward lost share of searches among pool cleaner brands in New Zealand, from 8.3% to 4.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hayward’s and Maytronics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hayward

2 branded search terms

  • hayward pool
  • hayward pool pump

Maytronics

2 branded search terms

  • maytronics
  • maytronics pool cleaner

How the Brand Demand Index is measured

Other head-to-heads among pool cleaner brands

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