Hayward vs Zodiac:Which is more popular?
In September 2026, Zodiac had more branded searches than Hayward among pool pump brands in New Zealand. Zodiac had about 160 branded searches, while Hayward had 20. Zodiac made up 24.2% of all pool pump brand searches we track, and Hayward accounted for 3%. When we asked ChatGPT and Google AI Overviews about pool pump brands, Hayward appeared in one of the five answers and Zodiac in none.
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Top pool pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zodiac did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pentair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AstralPool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Astral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pool pump brands
5 answers
Asked ChatGPT
“Which pool pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pool pump brands in New Zealand?”
Asked ChatGPT
“What's the best pool pump brand in New Zealand for a backyard pool?”
Searched Google, AI Overview
“swimming pool pump nz”
Searched Google, AI Overview
“pool pump nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hayward or Zodiac more popular in search?
This chart shows how often people search Google for Hayward and Zodiac by name. Each line represents a brand's share of searches for all six pool pump brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zodiac, Hayward. The figures are in the table below the chart.
View monthly share of searches table
| Month | Davey | Pentair | Zodiac | Astral | Hayward | AstralPool |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 29.5% | 28.4% | 5.7% | 3.4% | 3.4% |
| Nov 2025 | 26.8% | 26.8% | 30.9% | 7.2% | 5.2% | 3.1% |
| Dec 2025 | 27.6% | 27.6% | 31.6% | 5.3% | 5.3% | 2.6% |
| Jan 2026 | 29.9% | 29.9% | 27.6% | 5.7% | 4.6% | 2.3% |
| Feb 2026 | 28.4% | 35.1% | 25.7% | 5.4% | 4.1% | 1.4% |
| Mar 2026 | 31.8% | 39.4% | 15.2% | 4.5% | 4.5% | 4.5% |
| Apr 2026 | 32.8% | 40.6% | 12.5% | 4.7% | 4.7% | 4.7% |
| May 2026 | 31.3% | 47.8% | 9% | 4.5% | 4.5% | 3% |
| Jun 2026 | 35% | 43.3% | 10% | 6.7% | 3.3% | 1.7% |
| Jul 2026 | 25.5% | 47.3% | 10.9% | 7.3% | 3.6% | 5.5% |
| Aug 2026 | 31.3% | 38.8% | 17.9% | 4.5% | 4.5% | 3% |
| Sep 2026 | 31.8% | 31.8% | 24.2% | 7.6% | 3% | 1.5% |
How has the Hayward and Zodiac comparison changed over the last 12 months?
3 findings
- Zodiac was ahead of Hayward in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool pump brands in New Zealand moved from 28.4% to 24.2%, and its estimated monthly branded searches moved from 250 to 160.
How did search popularity change for New Zealand pool pump brands in September 2026?
2 changes
In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%.
In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hayward’s and Zodiac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pool pump brands
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