Brandwave

Astral vs Hayward:Which is more popular?

In September 2026, Astral had more branded searches than Hayward among pool pump brands in New Zealand. Astral had about 50 branded searches, while Hayward had 20. Astral made up 7.6% of all pool pump brand searches we track, and Hayward accounted for 3%. When we asked ChatGPT and Google AI Overviews about pool pump brands, Hayward appeared in one of the five answers and Astral in none.

Among pool pump brands in New Zealand in September 2026

Who do people search for more?

Astral, about 3 searches for every 1 for Hayward

Astral 50 searchesHayward 20 searches

Who does AI mention more?

Hayward, mentioned in 1 of 5 answers, Astral in 0

Hayward in 1 of 5Astral in 0 of 5

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Top pool pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astral did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. AstralPool2nd
  3. Pentair3rd
  4. Hayward4th
  5. Zodiac–
  6. Astral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstralPool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool pump brands

5 answers
  • Asked ChatGPT

    “Which pool pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
  • Asked ChatGPT

    “What are the best pool pump brands in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
    4. 4Hayward
  • Asked ChatGPT

    “What's the best pool pump brand in New Zealand for a backyard pool?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
  • Searched Google, AI Overview

    “swimming pool pump nz”

    1. Searched Google, AI Overview

      “pool pump nz”

      1. 1Davey

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Astral or Hayward more popular in search?

    This chart shows how often people search Google for Astral and Hayward by name. Each line represents a brand's share of searches for all six pool pump brands we track, month by month, from searches in New Zealand.

    Astral and Hayward among pool pump brands in New Zealand, by month

    Share of searches by month for Astral, Hayward. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDaveyPentairZodiacAstralHaywardAstralPool
    Oct 202529.5%29.5%28.4%5.7%3.4%3.4%
    Nov 202526.8%26.8%30.9%7.2%5.2%3.1%
    Dec 202527.6%27.6%31.6%5.3%5.3%2.6%
    Jan 202629.9%29.9%27.6%5.7%4.6%2.3%
    Feb 202628.4%35.1%25.7%5.4%4.1%1.4%
    Mar 202631.8%39.4%15.2%4.5%4.5%4.5%
    Apr 202632.8%40.6%12.5%4.7%4.7%4.7%
    May 202631.3%47.8%9%4.5%4.5%3%
    Jun 202635%43.3%10%6.7%3.3%1.7%
    Jul 202625.5%47.3%10.9%7.3%3.6%5.5%
    Aug 202631.3%38.8%17.9%4.5%4.5%3%
    Sep 202631.8%31.8%24.2%7.6%3%1.5%

    How has the Astral and Hayward comparison changed over the last 12 months?

    3 findings
    • Astral was ahead of Hayward in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Astral’s share of searches among pool pump brands in New Zealand moved from 5.7% to 7.6%, and its estimated monthly branded searches held steady at 50.
    • Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 30 to 20.

    How did search popularity change for New Zealand pool pump brands in September 2026?

    2 changes
    1. In September 2026, Astral gained share of searches among pool pump brands in New Zealand, from 4.5% to 7.6%.

    2. In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Astral’s and Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Astral

    2 branded search terms

    • astral pool
    • astral pool pump

    Hayward

    2 branded search terms

    • hayward pool
    • hayward pool pump

    How the Brand Demand Index is measured

    Other head-to-heads among pool pump brands

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