Brandwave

How popular isHallam Jones in search?

In August 2026, there were an estimated 30 branded searches for Hallam Jones in New Zealand which held steady over the last 11 months. Hallam Jones holds 1.4% estimated Share of Search among New Zealand rotorua insurance brokers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Rothbury88.6%
  2. Greenlight Insurance Brokers9%
  3. Hallam Jones1.4%
  4. ABC Insurance0.95%
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Which rotorua insurance brokers compete with Hallam Jones?

Hallam Jones against rotorua insurance brokers in New Zealand, by month

Share of Search by month for Rothbury, Greenlight Insurance Brokers, Hallam Jones. The figures are in the table below the chart.

View monthly share of search table
MonthRothburyGreenlight Insurance BrokersHallam JonesABC Insurance
Oct 202590.1%8.3%1.2%0.4%
Nov 202588.4%9.8%1.3%0.45%
Dec 202588%9.8%1.6%0.55%
Jan 202688.3%9.4%1.4%0.94%
Feb 202686.4%10.5%2.3%0.91%
Mar 202690.3%7.3%1.6%0.81%
Apr 202687.1%10.3%1.8%0.89%
May 202687.4%10.3%1.3%0.9%
Jun 202687.4%9.9%0.9%1.8%
Jul 202689%8.3%1.8%0.92%
Aug 202688.6%9%1.4%0.95%
Sep 2026————

  1. 1.Rothbury

    88.6%

    held 1st · 1.9K estimated branded searches · -4.1% vs prior month · -0.4 points

  2. 2.Greenlight Insurance Brokers

    9%

    held 2nd · 190 estimated branded searches · +5.6% vs prior month · +0.8 points

  3. 3.Hallam Jones

    1.4%

    held 3rd · 30 estimated branded searches · -25% vs prior month · -0.4 points

  4. 4.ABC Insurance

    0.95%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Hallam Jones and its closest rivals

How has branded search demand for Hallam Jones changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hallam Jones in New Zealand held steady at 30.
  • Across the 11 months ending August 2026, Hallam Jones’ estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 2.3% in February 2026 and was lowest at 0.9% in June 2026.

How did search popularity change for New Zealand rotorua insurance brokers in August 2026?

  1. In August 2026, Greenlight Insurance Brokers gained estimated Share of Search among rotorua insurance brokers in New Zealand, from 8.3% to 9%.

  2. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  3. Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026.

Which rotorua mortgage advisers compete with Hallam Jones?

Hallam Jones against rotorua mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link, Hallam Jones. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkEasyMortgageHello Financial ServicesHallam Jones
Oct 202588.1%10.3%0.62%0.62%0.37%
Nov 202590.3%8.2%0.38%0.75%0.38%
Dec 202588.2%9.1%1.3%0.84%0.5%
Jan 202688.4%9.5%0.95%0.81%0.41%
Feb 202688.5%9.7%0.25%0.87%0.62%
Mar 202687.7%10.3%0.75%0.75%0.5%
Apr 202687.1%10.7%0.91%0.76%0.61%
May 202687.8%11%0.27%0.54%0.4%
Jun 202685.7%11.4%1.4%1.2%0.31%
Jul 202688.1%8.6%2.1%0.69%0.55%
Aug 202689.2%8.1%1.5%0.7%0.42%
Sep 2026—————

  1. 1.NZHL

    89.2%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.1 points

  2. 2.Mortgage Link

    8.1%

    held 2nd · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  3. 3.EasyMortgage

    1.5%

    held 3rd · 110 estimated branded searches · -26.7% vs prior month · -0.5 points

  4. 4.Hello Financial Services

    0.7%

    held 4th · 50 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Hallam Jones

    0.42%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.1 points

Compare search popularity between Hallam Jones and its closest rivals

How has branded search demand for Hallam Jones changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hallam Jones’ estimated Share of Search among rotorua mortgage advisers in New Zealand held steady, from 0.37% to 0.42%.

How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 88.1% to 89.2%.

  2. In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.

  3. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.1% over 11 measured months, from 830 to 580 in August 2026.

How is Hallam Jones measured?

Brandwave collects information about searches that people make online using Hallam Jones’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hallam jones
  • hallam jones insurance

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How the Brand Demand Index is measured

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