Brandwave

How popular isEasyMortgage in search?

In August 2026, there were an estimated 110 branded searches for EasyMortgage in New Zealand which is up 120% over the last 11 months. EasyMortgage holds 1.5% estimated Share of Search among New Zealand rotorua mortgage advisers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. NZHL89.2%
  2. Mortgage Link8.1%
  3. EasyMortgage1.5%
  4. Hello Financial Services0.7%
  5. Hallam Jones0.42%
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Which rotorua mortgage advisers compete with EasyMortgage?

EasyMortgage against rotorua mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link, EasyMortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkEasyMortgageHello Financial ServicesHallam Jones
Oct 202588.1%10.3%0.62%0.62%0.37%
Nov 202590.3%8.2%0.38%0.75%0.38%
Dec 202588.2%9.1%1.3%0.84%0.5%
Jan 202688.4%9.5%0.95%0.81%0.41%
Feb 202688.5%9.7%0.25%0.87%0.62%
Mar 202687.7%10.3%0.75%0.75%0.5%
Apr 202687.1%10.7%0.91%0.76%0.61%
May 202687.8%11%0.27%0.54%0.4%
Jun 202685.7%11.4%1.4%1.2%0.31%
Jul 202688.1%8.6%2.1%0.69%0.55%
Aug 202689.2%8.1%1.5%0.7%0.42%
Sep 2026—————

  1. 1.NZHL

    89.2%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.1 points

  2. 2.Mortgage Link

    8.1%

    held 2nd · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  3. 3.EasyMortgage

    1.5%

    held 3rd · 110 estimated branded searches · -26.7% vs prior month · -0.5 points

  4. 4.Hello Financial Services

    0.7%

    held 4th · 50 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Hallam Jones

    0.42%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.1 points

Compare search popularity between EasyMortgage and its closest rivals

How has branded search demand for EasyMortgage changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for EasyMortgage in New Zealand rose from 50 to 110.
  • Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand increased from 0.62% to 1.5%.
  • Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.25% in February 2026.

How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 88.1% to 89.2%.

  2. In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.

  3. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.1% over 11 measured months, from 830 to 580 in August 2026.

How is EasyMortgage measured?

Brandwave collects information about searches that people make online using EasyMortgage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • easymortgage
  • easymortgage rotorua

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How the Brand Demand Index is measured

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