EasyMortgage vs Hello Financial Services:Which is more popular by branded search in New Zealand?
In August 2026, EasyMortgage had more branded searches than Hello Financial Services among rotorua mortgage advisers in New Zealand. EasyMortgage was estimated to have 110 branded searches compared to Hello Financial Services’ 50, and held a 1.5% Share of Search versus Hello Financial Services’ 0.7%.
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Which is more popular in search, EasyMortgage or Hello Financial Services?
Compare Rotorua mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EasyMortgage, Hello Financial Services. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mortgage Link | EasyMortgage | Hello Financial Services | Hallam Jones |
|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 10.6% | 0.62% | 0.62% | 0.37% |
| Nov 2025 | 90% | 8.5% | 0.38% | 0.75% | 0.38% |
| Dec 2025 | 88% | 9.4% | 1.3% | 0.84% | 0.5% |
| Jan 2026 | 88% | 9.8% | 0.94% | 0.81% | 0.4% |
| Feb 2026 | 88.3% | 9.9% | 0.25% | 0.87% | 0.62% |
| Mar 2026 | 87.4% | 10.6% | 0.74% | 0.74% | 0.5% |
| Apr 2026 | 86.8% | 10.9% | 0.91% | 0.76% | 0.61% |
| May 2026 | 87.6% | 11.2% | 0.27% | 0.54% | 0.4% |
| Jun 2026 | 85.5% | 11.6% | 1.4% | 1.2% | 0.31% |
| Jul 2026 | 87.9% | 8.8% | 2.1% | 0.69% | 0.55% |
| Aug 2026 | 89% | 8.4% | 1.5% | 0.7% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the EasyMortgage and Hello Financial Services comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: EasyMortgage took it in December 2025, Hello Financial Services took it in February 2026, EasyMortgage took it in April 2026, Hello Financial Services took it in May 2026, EasyMortgage took it in June 2026.
- Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.62% to 1.5%, and its estimated monthly branded searches moved from 50 to 110.
- Across the 11 months ending August 2026, Hello Financial Services’ estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.62% to 0.7%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?
1 change
In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.
How each brand is measured
Brandwave collects information about searches that people make online using EasyMortgage’s and Hello Financial Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EasyMortgage
2 branded search terms
- easymortgage
- easymortgage rotorua
Hello Financial Services
4 branded search terms
- hello financial services
- hello insurance
- hello mortgages
- hello.kiwi.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.