Brandwave

EasyMortgage vs NZHL:Which is more popular by branded search in New Zealand?

In August 2026, NZHL had more branded searches than EasyMortgage among rotorua mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to EasyMortgage’s 110, and held an 89% Share of Search versus EasyMortgage’s 1.5%.

Share of Search among rotorua mortgage advisers in New Zealand in August 2026Which is more popular in search, EasyMortgage or NZHL?
EasyMortgage1.5%110 searches
vs
NZHL89%6.4K searches
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Which is more popular in search, EasyMortgage or NZHL?

Compare Rotorua mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EasyMortgage and NZHL among rotorua mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, EasyMortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkEasyMortgageHello Financial ServicesHallam Jones
Oct 202587.8%10.6%0.62%0.62%0.37%
Nov 202590%8.5%0.38%0.75%0.38%
Dec 202588%9.4%1.3%0.84%0.5%
Jan 202688%9.8%0.94%0.81%0.4%
Feb 202688.3%9.9%0.25%0.87%0.62%
Mar 202687.4%10.6%0.74%0.74%0.5%
Apr 202686.8%10.9%0.91%0.76%0.61%
May 202687.6%11.2%0.27%0.54%0.4%
Jun 202685.5%11.6%1.4%1.2%0.31%
Jul 202687.9%8.8%2.1%0.69%0.55%
Aug 202689%8.4%1.5%0.7%0.42%
Sep 2026—————

How has the EasyMortgage and NZHL comparison changed over the last 12 months?

How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 87.9% to 89%.

  2. In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.

How each brand is measured

Brandwave collects information about searches that people make online using EasyMortgage’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EasyMortgage

2 branded search terms

  • easymortgage
  • easymortgage rotorua

NZHL

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

How the Brand Demand Index is measured

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