ABC Insurance vs Hallam Jones:Which is more popular by branded search in New Zealand?
In August 2026, Hallam Jones had more branded searches than ABC Insurance among rotorua insurance brokers in New Zealand. Hallam Jones was estimated to have 30 branded searches compared to ABC Insurance’s 20, and held a 1.4% Share of Search versus ABC Insurance’s 0.95%.
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Which is more popular in search, ABC Insurance or Hallam Jones?
Compare Rotorua insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hallam Jones, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Greenlight Insurance Brokers | Hallam Jones | ABC Insurance |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 8.3% | 1.2% | 0.4% |
| Nov 2025 | 88.4% | 9.8% | 1.3% | 0.45% |
| Dec 2025 | 88% | 9.8% | 1.6% | 0.55% |
| Jan 2026 | 88.3% | 9.4% | 1.4% | 0.94% |
| Feb 2026 | 86.4% | 10.5% | 2.3% | 0.91% |
| Mar 2026 | 90.3% | 7.3% | 1.6% | 0.81% |
| Apr 2026 | 87.1% | 10.3% | 1.8% | 0.89% |
| May 2026 | 87.4% | 10.3% | 1.3% | 0.9% |
| Jun 2026 | 87.4% | 9.9% | 0.9% | 1.8% |
| Jul 2026 | 89% | 8.3% | 1.8% | 0.92% |
| Aug 2026 | 88.6% | 9% | 1.4% | 0.95% |
| Sep 2026 | — | — | — | — |
How has the ABC Insurance and Hallam Jones comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ABC Insurance took it in June 2026, Hallam Jones took it in July 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among rotorua insurance brokers in New Zealand moved from 0.4% to 0.95%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Hallam Jones’ estimated Share of Search among rotorua insurance brokers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand rotorua insurance brokers in August 2026?
1 change
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Hallam Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Hallam Jones
2 branded search terms
- hallam jones
- hallam jones insurance
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