How popular isForsyth Barr?
In September 2026, people searched for Forsyth Barr by name about 8,980 times in New Zealand, an 18.7% decrease from the previous year. These searches made up 29.4% of all New Zealand wealth management firm searches, placing Forsyth Barr second out of five firms. When we asked both ChatGPT and Google AI Overviews about wealth management firms, Forsyth Barr appeared in two of the five answers and was the most recommended of the five.
Forsyth Barr is the second most searched of 5 competitors and the most recommended in AI answers.
Craigs Investment PartnersShare of searches 59.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Forsyth BarrShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
JBWereShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
JardenShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th- Hobson WealthShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top wealth management firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Forsyth Barr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Forsyth Barr is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Craigs Investment Partners3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forsyth Barr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JBWere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jarden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hobson Wealth1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wealth management firms
5 answers
Asked ChatGPT
“Which wealth management firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best wealth management firms in New Zealand?”
Asked ChatGPT
“What's the best wealth management firm in New Zealand for a large investment portfolio?”
Searched Google, AI Overview
“financial advisers nz”
Searched Google, AI Overview
“investment advisers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wealth management firms compete with Forsyth Barr?
Share of searches by month for Craigs Investment Partners, Forsyth Barr, JBWere, Jarden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craigs Investment Partners | Forsyth Barr | JBWere | Jarden | Hobson Wealth |
|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 31.5% | 7.2% | 4.7% | 0.29% |
| Nov 2025 | 57.6% | 30.8% | 6.9% | 4.4% | 0.35% |
| Dec 2025 | 54.9% | 35.5% | 5.6% | 3.7% | 0.28% |
| Jan 2026 | 58.8% | 31.1% | 5.9% | 3.8% | 0.39% |
| Feb 2026 | 57.8% | 30.7% | 5.8% | 5.3% | 0.35% |
| Mar 2026 | 53.6% | 34.5% | 6.4% | 5% | 0.49% |
| Apr 2026 | 58.2% | 30.7% | 6.8% | 3.8% | 0.35% |
| May 2026 | 60.8% | 27.9% | 6.2% | 4.9% | 0.28% |
| Jun 2026 | 56.4% | 32.5% | 7.5% | 3.3% | 0.31% |
| Jul 2026 | 55.5% | 30.9% | 6.9% | 6.3% | 0.35% |
| Aug 2026 | 52.7% | 30.6% | 5.5% | 10.9% | 0.26% |
| Sep 2026 | 59.1% | 29.4% | 6.4% | 4.9% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 17.7K | -3.8% | +6.4 points | |
| 2, held 2nd | 29.4% | 8.8K | -17.7% | -1.2 points | |
| 3, moved from 4th to 3rd | 6.4% | 1.9K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 1.5K | -61.8% | -6.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.23% | 70 | -22.2% | 0 points |
59.1%
Held 1st. 17.7K estimated branded searches, -3.8% vs prior month. Share +6.4 points.
29.4%
Held 2nd. 8.8K estimated branded searches, -17.7% vs prior month. Share -1.2 points.
3.
JBWere6.4%
Moved from 4th to 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Jarden4.9%
Moved from 3rd to 4th. 1.5K estimated branded searches, -61.8% vs prior month. Share -6.1 points.
0.23%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare popularity between Forsyth Barr and its closest rivals
Every comparison with Forsyth Barr
12 comparisons
- Craigs Investment Partners vs Forsyth Barr
- Forsyth Barr vs Hatch
- Forsyth Barr vs InvestNow
- Forsyth Barr vs Kernel
- Forsyth Barr vs Sharesies
- ASB Securities vs Forsyth Barr
- Forsyth Barr vs JBWere
- Forsyth Barr vs Jarden
- Forsyth Barr vs Tiger Brokers
- Forsyth Barr vs Snowball Effect
- Forsyth Barr vs Stake
- Forsyth Barr vs Hobson Wealth
How has branded search demand for Forsyth Barr changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Forsyth Barr in New Zealand fell from 11K to 9K.
- Across the 12 months ending September 2026, Forsyth Barr’s share of searches among wealth management firms in New Zealand decreased from 31.5% to 29.4%.
- Across the 12 months ending September 2026, Forsyth Barr’s share of searches among wealth management firms in New Zealand peaked at 35.5% in December 2025 and was lowest at 27.9% in May 2026.
How did search popularity change for New Zealand wealth management firms in September 2026?
5 changes
In September 2026, JBWere overtook Jarden to rank 3rd among wealth management firms in New Zealand, with 6.4% of the searches.
In September 2026, Craigs Investment Partners gained share of searches among wealth management firms in New Zealand, from 52.7% to 59.1%.
In September 2026, Jarden lost share of searches among wealth management firms in New Zealand, from 10.9% to 4.9%.
In September 2026, Forsyth Barr lost share of searches among wealth management firms in New Zealand, from 30.6% to 29.4%.
Estimated monthly branded searches for Hobson Wealth in New Zealand fell 30% over 12 measured months, from 100 to 70 in September 2026.
How are Forsyth Barr’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Forsyth Barr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- forsyth barr
- forsyth barr events
- forsyth barr fees
- forsyth barr hamilton
- forsyth barr investment
- forsyth barr investments
- forsyth barr kiwisaver
- forsyth barr ltd
- forsyth barr nz
- forsyth barr tauranga
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Where does Forsyth Barr compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| investment platforms | 6th of 11 | 5% | Show ranking |
| Wealth management firms | 2nd of 5 | 29.4% | Shown above |
Is Forsyth Barr your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.