Forsyth Barr vs Sharesies:Which is more popular by branded search in New Zealand?
In August 2026, Sharesies had more branded searches than Forsyth Barr among investment platforms in New Zealand. Sharesies was estimated to have 75K branded searches compared to Forsyth Barr’s 13.2K, and held a 47.3% Share of Search versus Forsyth Barr’s 8.3%.
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Which is more popular in search, Forsyth Barr or Sharesies?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sharesies, Forsyth Barr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Forsyth Barr and Sharesies comparison changed over the last 12 months?
3 findings
- Sharesies was ahead of Forsyth Barr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand moved from 6.3% to 8.3%, and its estimated monthly branded searches moved from 13.6K to 13.2K.
- Across the 11 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand moved from 51.6% to 47.3%, and its estimated monthly branded searches moved from 112K to 75K.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.
Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Forsyth Barr’s and Sharesies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forsyth Barr
21 branded search terms
- forsyth barr
- forsyth barr auckland
- forsyth barr christchurch
- forsyth barr co nz
- forsyth barr events
- forsyth barr fees
- forsyth barr hamilton
- forsyth barr investment
- forsyth barr investment funds
- forsyth barr investment services
- forsyth barr investments
- forsyth barr kiwisaver
- forsyth barr ltd
- forsyth barr managed funds
- forsyth barr near me
- forsyth barr nz
- forsyth barr stadium events
- forsyth barr stadium parking
- forsyth barr stadium tickets
- forsyth barr tauranga
- forsyth barr wellington
Sharesies
7 branded search terms
- Sharesies
- sharesies investing
- sharesies investment
- sharesies kiwisaver
- sharesies shares
- sharesies stocks
- sharesies trading
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.