Hatch vs Sharesies:Which is more popular by branded search in New Zealand?
In August 2026, Sharesies had more branded searches than Hatch among investment platforms in New Zealand. Sharesies was estimated to have 75K branded searches compared to Hatch’s 25.4K, and held a 47.3% Share of Search versus Hatch’s 16%.
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Which is more popular in search, Hatch or Sharesies?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sharesies, Hatch. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Hatch and Sharesies comparison changed over the last 12 months?
3 findings
- Sharesies was ahead of Hatch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand moved from 21.3% to 16%, and its estimated monthly branded searches moved from 46K to 25.4K.
- Across the 11 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand moved from 51.6% to 47.3%, and its estimated monthly branded searches moved from 112K to 75K.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.
In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Hatch’s and Sharesies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hatch
15 branded search terms
- hatch
- hatch app
- hatch invest
- hatch invest app
- hatch invest nz
- hatch investing
- hatch investment
- hatch investments
- hatch nz
- hatch shares
- hatch stock
- hatch stocks
- hatchinvest
- hatchinvest nz
- www hatchinvest
Sharesies
7 branded search terms
- Sharesies
- sharesies investing
- sharesies investment
- sharesies kiwisaver
- sharesies shares
- sharesies stocks
- sharesies trading
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.