How popular isSharesies in search?
In August 2026, there were an estimated 75K branded searches for Sharesies in New Zealand which is down 32.8% over the last 11 months. Sharesies holds 47.3% estimated Share of Search among New Zealand investment platforms and is ranked 1st of 9 competitors for search popularity.
Sharesies47.3%
Hatch16%
Craigs Investment Partners11.8%
InvestNow11.6%
Forsyth Barr8.3%
Jarden3%Tiger Brokers1%
Snowball Effect0.46%
Stake0.34%
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Which investment platforms compete with Sharesies?
Share of Search by month for Sharesies, Hatch, Craigs Investment Partners, InvestNow, Forsyth Barr, Jarden. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 75K | +22.3% | +2.8 points | |
| 2, held 2nd | 16% | 25.4K | -0.16% | -2.5 points | |
| 3, moved from 4th to 3rd | 11.8% | 18.7K | +16.7% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.6% | 18.4K | 0% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.3% | 13.2K | +19% | +0.3 points | |
| 6, held 6th | 3% | 4.8K | +94% | +1.2 points | |
| 7, held 7th | 1% | 1.6K | -16.1% | -0.4 points | |
| 8, held 8th | 0.46% | 730 | +49% | +0.1 points | |
| 9, held 9th | 0.34% | 540 | +50% | +0.1 points |
47.3%
held 1st · 75K estimated branded searches · +22.3% vs prior month · +2.8 points
2.
Hatch16%
held 2nd · 25.4K estimated branded searches · -0.16% vs prior month · -2.5 points
11.8%
moved from 4th to 3rd · 18.7K estimated branded searches · +16.7% vs prior month · +0.2 points
11.6%
moved from 3rd to 4th · 18.4K estimated branded searches · 0% vs prior month · -1.8 points
8.3%
held 5th · 13.2K estimated branded searches · +19% vs prior month · +0.3 points
6.
Jarden3%
held 6th · 4.8K estimated branded searches · +94% vs prior month · +1.2 points
1%
held 7th · 1.6K estimated branded searches · -16.1% vs prior month · -0.4 points
0.46%
held 8th · 730 estimated branded searches · +49% vs prior month · +0.1 points
9.
Stake0.34%
held 9th · 540 estimated branded searches · +50% vs prior month · +0.1 points
Compare search popularity between Sharesies and its closest rivals
How has branded search demand for Sharesies changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sharesies in New Zealand fell from 112K to 75K.
- Across the 11 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand decreased from 51.6% to 47.3%.
- Across the 11 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand peaked at 51.6% in October 2025 and was lowest at 44.6% in July 2026.
How did search popularity change for New Zealand investment platforms in August 2026?
6 changes
In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.
In August 2026, Jarden gained estimated Share of Search among investment platforms in New Zealand, from 1.8% to 3%.
In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.
In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.
Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026.
In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand.
How is Sharesies measured?
Brandwave collects information about searches that people make online using Sharesies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- Sharesies
- sharesies investing
- sharesies investment
- sharesies kiwisaver
- sharesies shares
- sharesies stocks
- sharesies trading
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Is Sharesies your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.