Sharesies vs Stake:Which is more popular by branded search in New Zealand?
In August 2026, Sharesies had more branded searches than Stake among investment platforms in New Zealand. Sharesies was estimated to have 75K branded searches compared to Stake’s 540, and held a 47.3% Share of Search versus Stake’s 0.34%.
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Which is more popular in search, Sharesies or Stake?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sharesies, Stake. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Sharesies and Stake comparison changed over the last 12 months?
3 findings
- Sharesies was ahead of Stake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand moved from 51.6% to 47.3%, and its estimated monthly branded searches moved from 112K to 75K.
- Across the 11 months ending August 2026, Stake’s estimated Share of Search among investment platforms in New Zealand moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 1.1K to 540.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.
Estimated monthly branded searches for Stake in New Zealand fell 50% over 11 measured months, from 1.1K to 540 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sharesies’ and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sharesies
7 branded search terms
- Sharesies
- sharesies investing
- sharesies investment
- sharesies kiwisaver
- sharesies shares
- sharesies stocks
- sharesies trading
Stake
27 branded search terms
- hello stake
- hello stake com
- hello stake nz
- hellostake
- hellostake com
- hellostake nz
- hellostake.com
- stake black
- stake brokerage
- stake etf
- stake invest
- stake invest nz
- stake investing
- stake investing app
- stake investment platform
- stake nz invest
- stake share trading
- stake shares
- stake stock
- stake stock app
- stake stocks
- stake trading
- stake trading platform
- stake us shares
- stake us stocks
- stake wall st
- trading hellostake
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.