Brandwave

How popular isForsyth Barr in search?

In August 2026, there were an estimated 13.2K branded searches for Forsyth Barr in New Zealand which held steady over the last 11 months. Forsyth Barr holds 8.3% estimated Share of Search among New Zealand investment platforms and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Sharesies47.3%
  2. Hatch16%
  3. Craigs Investment Partners11.8%
  4. InvestNow11.6%
  5. Forsyth Barr8.3%
  6. Jarden3%
  7. Tiger Brokers1%
  8. Snowball Effect0.46%
  9. Stake0.34%
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Which investment platforms compete with Forsyth Barr?

Forsyth Barr against investment platforms in New Zealand, by month

Share of Search by month for Sharesies, Hatch, Craigs Investment Partners, InvestNow, Forsyth Barr, Jarden. The figures are in the table below the chart.

View monthly share of search table
MonthSharesiesHatchCraigs Investment PartnersInvestNowForsyth BarrJardenTiger BrokersSnowball EffectStake
Oct 202551.6%21.3%9%8.6%6.3%0.93%1.5%0.23%0.5%
Nov 202548.8%19.8%10.9%9.9%7.4%1.1%1.4%0.39%0.34%
Dec 202545.5%22.3%10.2%11.1%8%0.91%1.3%0.3%0.36%
Jan 202651%20.3%9.3%10.2%6.2%0.78%1.6%0.27%0.31%
Feb 202650.3%17.2%11.3%10.1%7.5%1.3%1.4%0.6%0.31%
Mar 202649%18.2%11.1%9.8%8.6%1.3%1.3%0.48%0.29%
Apr 202648.2%19.3%10.8%11.8%6.9%0.93%1.3%0.39%0.3%
May 202648.5%20.1%10.3%11.9%5.9%1%1.6%0.39%0.31%
Jun 202648.4%20%9.9%11.9%6.9%0.76%1.6%0.32%0.27%
Jul 202644.6%18.5%11.7%13.4%8.1%1.8%1.4%0.36%0.26%
Aug 202647.3%16%11.8%11.6%8.3%3%1%0.46%0.34%
Sep 2026—————————

  1. 1.Sharesies

    47.3%

    held 1st · 75K estimated branded searches · +22.3% vs prior month · +2.8 points

  2. 2.Hatch

    16%

    held 2nd · 25.4K estimated branded searches · -0.16% vs prior month · -2.5 points

  3. 3.Craigs Investment Partners

    11.8%

    moved from 4th to 3rd · 18.7K estimated branded searches · +16.7% vs prior month · +0.2 points

  4. 4.InvestNow

    11.6%

    moved from 3rd to 4th · 18.4K estimated branded searches · 0% vs prior month · -1.8 points

  5. 5.Forsyth Barr

    8.3%

    held 5th · 13.2K estimated branded searches · +19% vs prior month · +0.3 points

  6. 6.Jarden

    3%

    held 6th · 4.8K estimated branded searches · +94% vs prior month · +1.2 points

  7. 7.Tiger Brokers

    1%

    held 7th · 1.6K estimated branded searches · -16.1% vs prior month · -0.4 points

  8. 8.Snowball Effect

    0.46%

    held 8th · 730 estimated branded searches · +49% vs prior month · +0.1 points

  9. 9.Stake

    0.34%

    held 9th · 540 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between Forsyth Barr and its closest rivals

How has branded search demand for Forsyth Barr changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Forsyth Barr in New Zealand held steady, from 13.6K to 13.2K.
  • Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand increased from 6.3% to 8.3%.
  • Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand peaked at 8.6% in March 2026 and was lowest at 5.9% in May 2026.

How did search popularity change for New Zealand investment platforms in August 2026?

  1. In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.

  2. In August 2026, Jarden gained estimated Share of Search among investment platforms in New Zealand, from 1.8% to 3%.

  3. In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.

  4. In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.

  5. Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026.

  6. In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand.

Which wealth management firms compete with Forsyth Barr?

Forsyth Barr against wealth management firms in New Zealand, by month

Share of Search by month for Craigs Investment Partners, Forsyth Barr, Jarden, JBWere. The figures are in the table below the chart.

View monthly share of search table
MonthCraigs Investment PartnersForsyth BarrJardenJBWereHobson Wealth
Oct 202550.5%35.1%5.2%9%0.28%
Nov 202551.3%35%5%8.4%0.34%
Dec 202549.3%38.8%4.4%7.2%0.29%
Jan 202652.6%35%4.4%7.6%0.38%
Feb 202651.9%34.7%5.9%7.1%0.34%
Mar 202648.7%37.7%5.6%7.5%0.46%
Apr 202653.1%34.1%4.6%7.8%0.35%
May 202655.1%31.7%5.6%7.4%0.28%
Jun 202651.2%35.7%3.9%8.9%0.3%
Jul 202649.8%34.4%7.7%7.8%0.34%
Aug 202647.6%33.6%12.3%6.3%0.25%
Sep 2026—————

  1. 1.Craigs Investment Partners

    47.6%

    held 1st · 18.7K estimated branded searches · +16.7% vs prior month · -2.1 points

  2. 2.Forsyth Barr

    33.6%

    held 2nd · 13.2K estimated branded searches · +19% vs prior month · -0.8 points

  3. 3.Jarden

    12.3%

    moved from 4th to 3rd · 4.8K estimated branded searches · +94% vs prior month · +4.6 points

  4. 4.JBWere

    6.3%

    moved from 3rd to 4th · 2.5K estimated branded searches · -1.6% vs prior month · -1.5 points

  5. 5.Hobson Wealth

    0.25%

    held 5th · 100 estimated branded searches · -9.1% vs prior month · -0.1 points

Compare search popularity between Forsyth Barr and its closest rivals

How has branded search demand for Forsyth Barr changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand decreased from 35.1% to 33.6%.
  • Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand peaked at 38.8% in December 2025 and was lowest at 31.7% in May 2026.

How did search popularity change for New Zealand wealth management firms in August 2026?

  1. In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%.

  2. In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%.

  3. In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%.

  4. In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%.

How is Forsyth Barr measured?

Brandwave collects information about searches that people make online using Forsyth Barr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • forsyth barr
  • forsyth barr auckland
  • forsyth barr christchurch
  • forsyth barr co nz
  • forsyth barr events
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  • forsyth barr hamilton
  • forsyth barr investment
  • forsyth barr investment funds
  • forsyth barr investment services
  • forsyth barr investments
  • forsyth barr kiwisaver
  • forsyth barr ltd
  • forsyth barr managed funds
  • forsyth barr near me
  • forsyth barr nz
  • forsyth barr stadium events
  • forsyth barr stadium parking
  • forsyth barr stadium tickets
  • forsyth barr tauranga
  • forsyth barr wellington

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