Brandwave

Craigs Investment Partners vs Forsyth Barr:Which is more popular by branded search in New Zealand?

In August 2026, Craigs Investment Partners had more branded searches than Forsyth Barr among investment platforms in New Zealand. Craigs Investment Partners was estimated to have 18.7K branded searches compared to Forsyth Barr’s 13.2K, and held an 11.8% Share of Search versus Forsyth Barr’s 8.3%.

Share of Search among investment platforms in New Zealand in August 2026Which is more popular in search, Craigs Investment Partners or Forsyth Barr?
Craigs Investment Partners11.8%18.7K searches
vs
Forsyth Barr8.3%13.2K searches

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Which is more popular in search, Craigs Investment Partners or Forsyth Barr?

Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craigs Investment Partners and Forsyth Barr among investment platforms in New Zealand, by month

Share of Search by month for Craigs Investment Partners, Forsyth Barr. The figures are in the table below the chart.

View monthly share of search table
MonthSharesiesHatchCraigs Investment PartnersInvestNowForsyth BarrJardenTiger BrokersSnowball EffectStake
Oct 202551.6%21.3%9%8.6%6.3%0.93%1.5%0.23%0.5%
Nov 202548.8%19.8%10.9%9.9%7.4%1.1%1.4%0.39%0.34%
Dec 202545.5%22.3%10.2%11.1%8%0.91%1.3%0.3%0.36%
Jan 202651%20.3%9.3%10.2%6.2%0.78%1.6%0.27%0.31%
Feb 202650.3%17.2%11.3%10.1%7.5%1.3%1.4%0.6%0.31%
Mar 202649%18.2%11.1%9.8%8.6%1.3%1.3%0.48%0.29%
Apr 202648.2%19.3%10.8%11.8%6.9%0.93%1.3%0.39%0.3%
May 202648.5%20.1%10.3%11.9%5.9%1%1.6%0.39%0.31%
Jun 202648.4%20%9.9%11.9%6.9%0.76%1.6%0.32%0.27%
Jul 202644.6%18.5%11.7%13.4%8.1%1.8%1.4%0.36%0.26%
Aug 202647.3%16%11.8%11.6%8.3%3%1%0.46%0.34%
Sep 2026—————————

How has the Craigs Investment Partners and Forsyth Barr comparison changed over the last 12 months?

How did search popularity change for New Zealand investment platforms in August 2026?

  1. Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026.

  2. In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Craigs Investment Partners’ and Forsyth Barr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craigs Investment Partners

7 branded search terms

  • craigs
  • Craigs Investment Partners
  • craigs investment partners near me
  • craigs investment partners nz
  • craigs investment returns
  • craigsip com
  • mark lister craigs

Forsyth Barr

21 branded search terms

  • forsyth barr
  • forsyth barr auckland
  • forsyth barr christchurch
  • forsyth barr co nz
  • forsyth barr events
  • forsyth barr fees
  • forsyth barr hamilton
  • forsyth barr investment
  • forsyth barr investment funds
  • forsyth barr investment services
  • forsyth barr investments
  • forsyth barr kiwisaver
  • forsyth barr ltd
  • forsyth barr managed funds
  • forsyth barr near me
  • forsyth barr nz
  • forsyth barr stadium events
  • forsyth barr stadium parking
  • forsyth barr stadium tickets
  • forsyth barr tauranga
  • forsyth barr wellington

How the Brand Demand Index is measured

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