Brandwave

Wealth management firms in New Zealand:Which brands are most popular in search?

In August 2026, Craigs Investment Partners was the most searched among wealth management firms in New Zealand, with an estimated 18.7K branded searches and 47.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Craigs Investment Partners47.6%
  2. Forsyth Barr33.6%
  3. Jarden12.3%
  4. JBWere6.3%
  5. Hobson Wealth0.25%

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Share of SearchLeaderboard

Compare the sharebrokers and wealth managers New Zealand investors work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wealth management firms in New Zealand, by month

Share of Search by month for Craigs Investment Partners, Forsyth Barr, Jarden, JBWere. The figures are in the table below the chart.

View monthly share of search table
MonthCraigs Investment PartnersForsyth BarrJardenJBWereHobson Wealth
Oct 202550.5%35.1%5.2%9%0.28%
Nov 202551.3%35%5%8.4%0.34%
Dec 202549.3%38.8%4.4%7.2%0.29%
Jan 202652.6%35%4.4%7.6%0.38%
Feb 202651.9%34.7%5.9%7.1%0.34%
Mar 202648.7%37.7%5.6%7.5%0.46%
Apr 202653.1%34.1%4.6%7.8%0.35%
May 202655.1%31.7%5.6%7.4%0.28%
Jun 202651.2%35.7%3.9%8.9%0.3%
Jul 202649.8%34.4%7.7%7.8%0.34%
Aug 202647.6%33.6%12.3%6.3%0.25%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Craigs Investment Partners

    47.6%

    held 1st · 18.7K estimated branded searches · +16.7% vs prior month · -2.1 points

  2. 2.Forsyth Barr

    33.6%

    held 2nd · 13.2K estimated branded searches · +19% vs prior month · -0.8 points

  3. 3.Jarden

    12.3%

    moved from 4th to 3rd · 4.8K estimated branded searches · +94% vs prior month · +4.6 points

  4. 4.JBWere

    6.3%

    moved from 3rd to 4th · 2.5K estimated branded searches · -1.6% vs prior month · -1.5 points

  5. 5.Hobson Wealth

    0.25%

    held 5th · 100 estimated branded searches · -9.1% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among wealth management firms in New Zealand?

In August 2026, Craigs Investment Partners was the most searched among wealth management firms in New Zealand, with an estimated 18.7K branded searches and 47.6% estimated Share of Search within this set. Forsyth Barr is in 2nd place, 14 percentage points behind at 33.6% Share of Search.

New Zealand wealth management firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Craigs Investment Partners50.5% → 47.6%55.1%May 202647.6%Aug 20261st
Forsyth Barr35.1% → 33.6%38.8%Dec 202531.7%May 20262nd
Jarden5.2% → 12.3%12.3%Aug 20263.9%Jun 20264th → 3rd
JBWere9% → 6.3%9%Oct 20256.3%Aug 20263rd → 4th
Hobson Wealth0.28% → 0.25%0.46%Mar 20260.25%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among wealth management firms in New Zealand decreased from 50.5% to 47.6%.
  • Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand decreased from 35.1% to 33.6%.
  • Across the 11 months ending August 2026, Jarden’s estimated Share of Search among wealth management firms in New Zealand increased from 5.2% to 12.3%.
  • Across the 11 months ending August 2026, JBWere’s estimated Share of Search among wealth management firms in New Zealand decreased from 9% to 6.3%.
  • Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among wealth management firms in New Zealand peaked at 55.1% in May 2026 and was lowest at 47.6% in August 2026.
  • Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand peaked at 38.8% in December 2025 and was lowest at 31.7% in May 2026.
  • Across the 11 months ending August 2026, Jarden’s estimated Share of Search among wealth management firms in New Zealand peaked at 12.3% in August 2026 and was lowest at 3.9% in June 2026.
  • Across the 11 months ending August 2026, Jarden rose from 4th to 3rd among wealth management firms in New Zealand.
  • Across the 11 months ending August 2026, JBWere fell from 3rd to 4th among wealth management firms in New Zealand.
  • Across the 11 months ending August 2026, Hobson Wealth held steady: its estimated Share of Search among wealth management firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand wealth management firms in August 2026?

  1. In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%.

  2. In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%.

  3. In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%.

  4. In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%.

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